Public Relations Program Manager - Wilmington, United States - Nemours

Nemours

Verified Company

Wilmington, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Nemours is seeking a Program Manager, Public Relations to join our Nemours Children's Health team in Wilmington, DE.

Nemours Children's Health has embarked on a bold strategy to redefine children's health to create the healthiest generations of children.

This strategy is uniquely intertwined with our new brand designed to articulate how Nemours is advancing the health of children by going 'well beyond medicine.

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This role will be situated within the Public Relations team within the Marketing and Communications Department. This individual would work closely with the social media, internal communications, and marketing teams within the department. It will be based at the communications office near Nemours Children's Hospital, Delaware.

While some remote work is acceptable, the PR Program Manager is required to facilitate all on-site media interviews and PR events.

Essential Functions

Employ a keen sense of what 'makes' a great story that can influence and educate key audiences including the media, patients, policymakers, donors, and the general public, underscoring Nemours as a leader in pediatric healthcare.
Experience and track record in promoting healthcare innovation with an understanding of the scientific process, and the ability to effectively cultivate relationships with Nemours researchers, clinicians and other stakeholders to extrapolate the positioning and key differentiators in order to secure national media coverage and thought leadership.
Possess relationships with the national consumer health media, as well as health and business in Nemours' key markets in the Delaware Valley.
Aptitude for strengthening existing and cultivating new relationships with patient and community organizations to grow visibility of Nemours and underscore its thought leadership.
Experience with placing relevant experts at conferences and speaking opportunities.
Event experience, in-person and virtual formats, across its life cycle including concept, program, promotion, and budget.
Employ public relations strategy to help drive philanthropic and legislative and advocacy initiatives.
Proactively identify issues that may impact the organization's reputation and work with the director to develop communications plans to mitigate situation.
Create a variety of digital communications products in conjunction with our multimedia and social media teams including but not limited to video content, edited videos for social media, and still photos in accordance with brand standards.
Write communications materials including press releases, media advisories, blog posts, fact sheets, award nominations and speeches, ensuring each includes timely, accurate information, and key messages.
Experience with media and social media tools such as Cision, TV Eyes, PR Newswire's Online Newsroom or other similar PR software platforms used daily by the public relations team.
Possess a willingness to travel locally and to Nemours sites in Florida, and work non-traditional hours, including evenings, and weekends as necessary.
Additional miscellaneous duties and responsibilities, as may be assigned from time to time by employee's supervisor.

Requirements:

Bachelor's degree in Public Relations, Communications, Journalism or related field. Master's degree a plus.

8 to 10 years experience