- Lead initiatives to enhance direct engagement with Tripadvisor users across web and mobile platforms
- Advocate for marketing in a cross-disciplinary team focusing on cross-platform messaging
- Collaborate on marketing specs for B2C messaging projects
- Work with various teams to create new user experiences and growth opportunities
- Design and implement tests, analyze results, and make data-driven decisions
- Ensure high-quality standards across all projects
- Identify and pursue new opportunities for engagement and revenue growth
- Foster a growth mindset within the team
- 5+ years of experience in on-site and in-app marketing campaigns
- Ability to collaborate effectively in a multi-disciplinary environment
- Familiarity with software development methodologies
- Experience with SaaS marketing platforms and CDP systems, particularly Braze
- Proficiency in analytics tools like SQL, Snowflake, and Tableau
- Strong grasp of A/B testing concepts
- Comfortable working in a remote team setting
- Excellent verbal and written communication skills
- Attention to quality and accountability
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Digital Marketing Manager - Needham, United States - Tripadvisor
Description
Job Description
We believe in the power of unity at Tripadvisor, where diversity is celebrated. Our inclusive culture embraces individuality, skills, and backgrounds to innovate travel experiences and uncover the positive aspects out there.
We are seeking a results-driven Marketing Manager to spearhead marketing campaigns across various Tripadvisor platforms. You will collaborate with a diverse team of professionals to develop and implement strategies that resonate with millions of travelers, assisting them in planning and enjoying memorable trips. This pivotal role involves identifying opportunities, crafting test strategies, and executing global marketing tactics on Tripadvisor's website and app.
As the Marketing Manager, you will lead initiatives to enhance engagement, advocate for marketing initiatives, collaborate on specs, drive user growth, conduct tests, ensure quality control, and explore new revenue avenues. Your role will focus on boosting engagement and revenue through proven and cutting-edge methods, fostering a growth mindset within the team.
Responsibilities:
Requirements:
The salary range for this role is $105,000 to $135,000. Compensation is based on various factors such as experience, skills, and business needs. Modifications to the salary range may occur.
If you require accommodation during the application process due to a medical condition or disability, please contact your recruiter. Include the job requisition number in your message.
