CRM Marketing Data Analyst - Wilton, United States - Tauck

Tauck

Verified Company

Wilton, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

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KEY RESPONSIBILITIES:

Develop strategies to leverage guest insights for actionable improvements in our marketing campaigns and the customer journey.
Assist with detailed results reporting and analytics. Analyze results across housefile brochure marketing and new customer acquisition efforts, conducting the backend response & ROI analysis. Analyze reports to provide actionable insights to the broader marketing team.
Support development and execution of housefile circulation plans, brochure planning, matrices and multichannel plans.
Support efforts to improve segmentation and optimization of lists.
Evaluate A/B test results to translate results into insights and recommendations (i.e., audience, offer, creative, timing, retention, crosssell etc.)
Support acquisition programs including assisting with direct mail customer acquisition efforts, the largest driver of new passengers for Tauck
With support from external agencies, continually test and refine channels, strategies, and tactics to improve conversion rates and cost per acquisition. Monitor weekly pacing and performance, making adjustments to optimize.
Uncover opportunities for growth and optimization by testing hypotheses, and analyzing marketing tactics.
Work closely with the Business Analytics team and the IT department to identify required data for forecasting/reporting and to support the Marketing Team's data infrastructure needs.

SKILLS & QUALIFICATIONS:

7+ years relevant experience
Exceptional teamwork skills; ability to interact and contribute effectively with others in a fastpaced, collaborative team atmosphere
Ability to organize and multitask while completing projects to meet deadlines with a strong attention to detail
Savvy with analytics, reporting and funnel development; considered an Excel and data guru by your peers
A selfstarter and someone that likes to take control of the reigns
Detail oriented, organized, and strong communication skills both verbal and written
Experience with the following is advantageous: SQL, Google Analytics, Salesforce (Marketing, Sales, and Service Clouds), Tableau
Passion for marketing; love of travel a plus

Tauck is recognized as a world leader in deluxe escorted vacation tours; a fast growing company in a thriving industry.

We offer more than 150 intriguing, all-inclusive vacations to the most popular worldwide destinations.

These creative itineraries, with spectacular sightseeing and premium accommodations, are carefully choreographed to create enriching experiences and enlighten travelers interested in high quality, cultural vacations.