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Director of Marketing - Bentonville, United States - Alice L. Walton School of Medicine
4 weeks ago
Description
Alice L.Walton School of Medicine (AWSOM) is seeking experienced, motivated, and dedicated leaders and educators to participate in the design and delivery of an innovative four-year medical school curriculum that engages medical students in active and novel learning.
Required Documents to Apply:
Applicants should submit the following materials:
*Letter of interest highlighting essential qualifications and interests
*Resume
Job Description:
About the Position
Reporting to the Vice President of Finance & Administration, the
Director of Marketing & Communications
will be
responsible for strategy, planning, budgeting, and implementation of overall communications efforts for Alice L. Walton School of Medicine (AWSOM).
This role works closely with Communications leadership at Heartland Whole Health Institute and Art and Wellness Enterprises, the organization supporting Alice L.
Walton's philanthropic enterprises.Major Responsibilities/Essential Functions Specific to the Position:
Strategize, plan and implement earned, owned and paid media.
Create and track annual budget.
Manage a team in marketing and communications as well as agency partners and freelancers.
Oversee direct message platforms and communication channel strategies for internal, external, and online audiences to include website, social media, newsletters, podcasts, intranet, videos, and more.
Implement PR plans that increase awareness with local, regional, and national media, identifying SME and training spokespeople for press and speaker ops, as well as serving as spokesperson and media relations liaison.
Evaluate and report on the reach and impact of communications efforts through ongoing quarterly and monthly reports.
Work closely with leadership on the School's positioning alongside communications teams of organizations founded by Alice L. Walton.
Oversee and manage the institutional aesthetic vision and graphic identity, and oversee the production of all collateral materials, digital properties, advertising, promotional programs, institutional signage, brochures, presentations, course materials, and reports.
Build a speaker engagement calendar for executive teams and communications toolkits including presentations, talking points, and other printed or promotional materials.
Manage, monitor, and assess internal and external institutional messaging and allocate appropriate resources to ensure audiences understand and have access to available channels of communication.
Develop, implement, and evaluate content strategy and marketing campaigns related to programs, special events, recruiting, and donor cultivation.
Identify trends, monitor current events and influencers to anticipate opportunities to engage in and/or lead the national conversation on medical education.
Bachelor's degree in communications, marketing or a similar field
Excellent verbal communication skills and the ability to communicate in a clear and persuasive manner
Superb writing and editing skills
Ability to understand and maintain the highest levels of confidentiality
Highest ethics as they relate to all aspects of private non-profit practices
Exemplary written, verbal, and listening communication skills and a demonstrated ability to communicate clearly and professionally
Effective interpersonal skills as well as group interaction and leadership
Ability to inspire and creatively engage internal and external audiences
Ability to work independently and effectively; self-directed
Collaborative and energetic
Ability to create and successfully manage an annual budget
Supervisory experience.
Demonstrated organizational planning, problem-solving and collaboration skills
A high level of professional integrity and the ability to handle sensitive issues
Desired Qualifications
Master's degree in communications or related field.
Prior experience with the health care related field.
Prior experience applying for first time institutional Title IV FSA programs.
Prior experience participating in institutional or programmatic accreditation.
Demonstrated leadership with results orientation.
Skills Expected of
All
AWSOM Team Members
Exemplary written, verbal, and other communication skills
Adaptable and flexible to the needs of the position and the school
Strong commitment to self-care
Commitment to meet and maintain professional development requirements related to this role
About Us
Founded in 2021 by philanthropist Alice Walton, the School of Medicine will offer a medical degree-granting program that builds on conventional medicine with an inclusive, compassionate, and whole health approach.
The School of Medicine embraces self-care to empower students to care for their patients and themselves and helps them rise to the health challenges of the 21st century with a focus on mental, physical, social, and emotional health.
The School will have an attached clinic for training in these concepts.
Currently, the School of Medicine seeks to be a national medical school with the goal of welcoming its inaugural class in 2025, pending programmatic and institutional accreditation .
Construction of the 154,000 square-foot building has begun with the goal of completing and welcoming the first class in Fall 2025, pending accreditation.
AWSOM will be located east of Crystal Bridges Museum of American Art in Bentonville, Arkansas.What We Seek
We are building a cadre of medical professionals trained in conventional medicine and in whole health, by reimagining medical education.
We seek leaders and faculty who are excited by this endeavor. We are building a health care learning and delivery environment in which diversity is a strength and highly valued. Thus, we seek candidates whocontribute to diversity in all its forms .
Ideal candidates are committed to our goals of inclusive excellence, and to facilitating optimal health for all using a whole health approach.
Faculty and staff members will contribute to the development and rollout of the ARCHES curriculum, which is built on evidence-based approaches to teaching and learning.
It includes the following six core elements:
A
rt of Healing
R
esearch, Entrepreneurship, and Innovation
C
linical Care
H
ealth Systems Sciences
E
mbracing Whole Health
S
cience of Medicine
All six areas of the curriculum will be interwoven throughout the four-year curriculum.
How To Apply
Applicants should submit the following materials:
Letter of interest highlighting essential qualifications and interests
Resume
All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement, background check and verification of being fully vaccinated for COVID-19.
In addition, you will need to provide proper identification verifying your eligibility to work in the United States on your first day of work.
The Alice L.Walton School of Medicine is an equal opportunity employer committed to building and maintaining a culturally diverse workplace that is free of discrimination and harassment of any kind.
We encourage women, minorities, individuals with disabilities, and veterans to apply.All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
Review of Applications Begin immediatelyPositions Open Until Filled
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