CRM Business Analyst - Miami, United States - Insight Global

Insight Global Miami, United States

4 weeks ago

Description

The CRM Business Analyst will play a pivotal role in the Behavioral Communications team, operating at the intersection of Business Strategy, Technology, and User Experience.

The Behavioral Communications team specializes in personalized 1:1 communication with customers, leveraging website behavior data to send targeted messages at relevant points in their lifecycle.

In this role you will collaborate with product leads, Salesforce developers and other stakeholders to gather inputs for project requirements, create documentation, complete testing, and focus on creating business value.

A successful candidate will have a keen eye for customer advocacy, refinement, and performance-based optimization to drive the growth of Direct channel revenue and enhance the customer value proposition.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal opportunity/affirmative action employer that believes everyone matters.

Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
. Required Skills & Experience* 3+ years of experience with Salesforce Marketing Cloud, with a strong understand of Journey Builder and Automation Studio activities. * Experience with agile software development processes, requirements management, and project management using JIRA/Confluence or similar Agile collaboration tools. * Experience in working with CRM teams to execute a complex, highly segmented, and personalized communication strategy across mediums (email, SMS, push notifications). Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

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