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    Sr. Director, Marketing - Little Rock, United States - Accuity

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    Description
  • Next client touchpoint, presentation (deck) review and approvals, coordination of resources
  • Lead generation (LGC) program management with assigned sales members to grow and sustain engagement on future opportunities
  • Tradeshow and other events preparation and execution (booth setup, collateral, signage, videos, lead generation and retrieval, pre/post show outreach, etc.)
  • Digital marketing strategy and execution to include website lead capture, social media, content marketing, etc.
  • HubSpot and other marketing tools management
  • Content development lead with freelance writer support to develop a strategy around published case studies, blogs, white papers, videos, public relations and other media pitches
  • Bachelor's Degree in relevant field (Journalist, PR, Marketing, Communications) required
  • Experience with marketing automation and CRM tools, preferably HubSpot and Salesforce


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