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    Marketing Strategy Sr. Director - Hillsboro, United States - First Tech Federal Credit Union

    First Tech Federal Credit Union
    First Tech Federal Credit Union Hillsboro, United States

    3 weeks ago

    Default job background
    Description
    The Marketing Strategy Sr.

    Director focuses on improving engagement and retention throughout a member's experience, partnering closely with product, operations, engagement, analytics, and marketing teams to help develop, test, and optimize our lifecycle journeys and automations.

    Here's what you can expect from the job and what you need to be successful:

    Job duties:
    Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals
    Create and execute always-on go-to-market plans for product launches to increase awareness, demand, and adoption
    Lead a team of strategic and product marketing professionals, providing guidance and direction to drive results
    Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that optimize the member's lifetime value with First Tech
    Work closely with other marketing channel leads and cross functional teams to gain alignment and implement omnichannel campaigns and journeys across all touchpoints; paid, owned and partners
    Collaborate with internal business leads to identify market opportunities and define goals
    Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc.) that optimizes targeted conversion and purchasing behaviors
    Lead and drive business process transformation in close collaboration with stakeholders
    Establish, report on, and improve KPIs for customer campaigns, programs and segments

    Essential skills:
    Minimum 10 years' experience in product marketing or channel marketing for a software or financial services company
    Minimum 5 years' experience leading a results-oriented marketing team
    Experience in data modeling focused on channel optimization required, specifically the ability to understand and link internal and external data to define the right targeting approach
    Proven ability to define and bring targeted experiences to marketing
    Experience with journey mapping and developing a learning agenda to establish personalized experiences for members
    Demonstrate a strategic understanding of business needs and translates company goals into individual objectives to drive results
    Ability to effectively communicate and collaborate with multiple business units, leadership and vendors to achieve organizational goals
    Ability to successfully drive projects, processes and change management concepts in a dynamic and complex operating environment
    Demonstrated ability to establish credibility and rapport with internal and external stakeholders
    Broad knowledge of financial services operations including functions, products & services and regulations
    Intermediate knowledge of Microsoft Office

    Minimum Education:
    Bachelor's degree in Marketing or Finance. Master's in Marketing preferred

    Location:
    Hillsboro, OR97124(HYBRID)

    Target Compensation in Hillsboro OR:
    $160,000 to $180,000annually + annual bonus


    Benefits options include:
    Traditional medical, dental, and vision coverage
    401K matching up to 5% per pay period
    Accrue up to 17 days of Paid Time Off your first year of employment
    11 paid federal holidays
    Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)
    What makes First Tech different? Clickto learn more
    First Tech is not currently offering Visa sponsorship for this position

    #LI-MG1

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