- Manage and execute strategic marketing plans across all designated divisions using omni-channel marketing campaigns including print, digital and event marketing efforts to generate brand awareness and revenue for the business.
- Responsible for planning and execution of conference and event marketing in collaboration with division leadership and sourcing conference venues, vendors and promotional materials.
- Assist with management and execution of day-to-day marketing responsibilities (e.g., CRM database management, email distribution, social media, campaign building, audits, creative briefs, etc.)
- Design and write copy for print and digital marketing content while upholding company brand and quality standard, inclusive of proof-reading and fact-checking.
- Act as a liaison between marketing functions including Communications, Mar-tech, Marketing Ops and Design for all business, legal and compliance related issues.
- Participates in additional department projects as needed, working collaboratively with the marketing team and performing miscellaneous duties as assigned.
- Bachelor's degree in marketing, communication, design, or business-related field required.
- Minimum 5 years' marketing experience required
- Minimum 3 years' project management experience required
- Minimum 2 years' experience, preferably in the mortgage industry
- Correspondent, Servicing, Sub-Servicing, and/or Asset Management marketing experience huge plus
- Graphic design and copywriting experience, strongly preferred
- Proficient Adobe Suite, with a focus in Illustrator, InDesign, and Photoshop.
- Proficient in Microsoft Office products, including Word, PowerPoint, Outlook, Teams, and Excel.
- Experience and discipline using project management systems such as
- Must be a self-starter with an upbeat, positive personality and a people person
- Excellent oral, written communication, design and presentation skills
- Ability to work independently
- Strong project management experience
- Must be a creative thinker and passionate about marketing and brand management
- Must be detail oriented, extremely organized and able to thrive in a fast-paced environment
- Ability to manage multiple priorities and deadlines within a small, fast-paced team.
- Comfortable working with all levels of management.
- Required to sustain predictable work attendance,
- Frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch, operate, place, or position.
- The employee must occasionally lift and/or move up to 10 pounds.
- Regularly required to communicate with others, detect, converse with, discern, convey, express oneself, and exchange information.
- Specific vision abilities required by this job include close vision, and ability to adjust focus.
- Travel required: Up to 25% of the time
- This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.
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Marketing Manager - Kennesaw, United States - Planet Home Lending, LLC
Description
Job Summary
The Marketing Manager is responsible for implementing strategic marketing plans and initiatives for that Planet family of companies' B2B, servicing and corporate brands. This includes copy and design development, managing cross-channel and channel-specific marketing projects, coordinating with team marketing functions and channel leadership to execute plans within budget, ensuring that project deadlines are met and meet Planet's brand and quality standards.
Essential Duties and Responsibilities
Position Requirements
Education
Experience
Functional/Technical Skills
Environmental/Physical Demands
Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without accommodation. While performing the duties of this job, the employee is:
