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    Sr Manager, Global Brand Planning - Glendale, United States - Walt Disney Company

    Walt Disney Company
    Walt Disney Company Glendale, United States

    1 week ago

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    Description

    Job Posting Title:
    Sr Manager, Global Brand Planning


    • Disney Req ID:

    Job Description:


    Be Part of the Story as the Senior Manager Global Brand Planning within Disney Consumer Products Build the strategy for Disney Classic brands and deliver global growth for licensed consumer products through integrated franchise strategies.

    We develop long term brand plans, champion alignment and execute strategy across the business. Here, you'll contribute to building and strengthening a culture that is nimble, productive, forward looking and entrepreneurial.
    This is a Full Time role.
    This role reports to the Director of Global Brand Planning.
    What You Will Do

    Understand franchise health, including regular commercial reviews with regional teams and global licensees, competitive analysis, and drive focus on franchise development and growth

    Collaborate optimally with our regional brand and franchise partners, category partners and cross-functional partners while championing alignment and implementation driving and supporting execution across the business, empowering progress at pace

    Communicate global franchise strategy to global licensees. Support their product development and marketing strategies and retail sell in

    Support partner relationships with content partners across The Walt Disney Company, working closely with Content Franchise teams, filmmakers and content makers, serving as a voice of the franchises within Disney Consumer Products

    Partner with creative, marketing and retail teams to drive ideation and implementation of marketing tactics to drive DCP revenue, in alignment with regional partners and global licensees to evaluate and prioritize opportunities

    Develop & implement Franchise Playbook, bi-annual brand presentations, content toolkits, activity calendars, one-pagers etc. Represent the franchise (e.g. keynote brand presenter) for all selected internal and external presentations and meetings

    Ensure a constant flow of franchise information across the DCP team at a regional and local level. Set and manage regular planning and activation meetings, owning processes and workflows for the specific franchise function

    Develop strategic market & creative briefs for style guides, packaging, and strategy messaging, as well as updated fact sheets and other tools for the cross functional teams

    Become the DCP brand steward for Disney Classics, supporting the business with licensee reviews and approvals to ensure consistency and compliance to the franchise attributes and goals

    Required Qualifications and Skills

    Bachelor's degree or equivalent experience

    7+ years of related experience

    Experience in consumer centered brand building and marketing (physical and digital)

    Experience leading different senior business partners and getting support through negotiation and influencing, demonstrating resilience, tenacity and diplomacy

    A strong mix of commercial and brand management skills

    Strong financial competence

    Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments

    Open communicator who shows curiosity for solution seeking

    Understanding of global perspective, external context and regional differences

    Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at

    .
    The hiring range for this position in Glendale, CA is $123,000 to $165,000 per year.

    The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

    A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


    Job Posting Segment:

    EMEA - Brand Commercialisation Job Posting Primary Business:

    Global (EMEA) Primary Job Posting Category:

    Retail Licensing Employment Type:

    Full time Primary City, State, Region, Postal Code:
    Glendale, CA, USA Alternate City, State, Region, Postal Code:

    Date Posted:
    #J-18808-Ljbffr
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