Email + SMS Strategist - San Diego, United States - Teads

Description

About the Position

The Email + SMS Strategist will be an important member of the Email + SMS team and will report to the Head of Strategy.

This position will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.

This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand's marketing mix and manage a team.

Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Responsibilities

Serve as the primary point of contact and relationship manager for assigned client accounts

Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment

Ability to assist with logic for email + SMS campaigns and automation

Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.

Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations

Work closely with the creative team to identify trends, share learnings, and recommend new strategies

Project coordination for new email triggers, transactional emails, and special projects

Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Qualifications

Preference for Bachelor's degree

At least two years of experience in email marketing

At least one year of experience managing Email + SMS accounts and providing strategy

Hands-on experience with Klaviyo / Postscript / Attentive

Experience segmenting email and SMS lists

Client relationship management experience

Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams

Excellent communication and analytical skills

Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks

Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment

Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams

Benefits

Above industry standard salary based on experience

Health, Dental & Vision (fully covered by Homestead) + 401K plan available + 15 Days PTO (prorated based on start date), plus 8 paid holidays

Diverse and forward-thinking environment

Great career growth opportunity

Incredible company culture - we balance freedom with responsibility, are passionate about the impact we make every day, and aim for a consultative, transparent, and communicative approach in both our internal and client relationships

About Us

We are an email marketing agency specializing in growing eCommerce brands by creating exciting, engaging, and personalized messaging across email and SMS channels.

Our expertise in email and SMS marketing allows our clients to cultivate relationships with potential customers and build lasting relationships with current customers to create lifetime value.

We are a team of entrepreneurs and creatives who are passionate about growing brands and helping businesses scale.

As eCommerce business owners ourselves, we understand the pain points and challenges that direct-to-consumer brands face because we have experienced the same struggles in our own ventures.

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