Marketing Scientist I - Austin, United States - Vericast

Vericast
Vericast
Verified Company
Austin, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Company Description

JOB SUMMARY


Valassis Digital is a leader in the marketing technology space, processing over 12 trillion calculations and analyzing more than 40 billion digital bid opportunities daily.

The Marketing Science team is responsible for data analysis and measurement practices, allowing our clients to connect the dots between online and offline consumer behavior.

They develop consumer insights with actionable implications, integrating research into all phases of communication planning process. This work is central to keep Valassis at the forefront of our industry.

KEY DUTIES/RESPONSIBILITIES

  • Work with various data sources and programming tools to set up, monitor, and measure offline sales impact; Use statistical methods and tools to set up test/control environments for measurement; Monitor performance of all live campaigns, making optimizations as needed; Compile relevant data from many sources to produce end of campaign reporting including sales or traffic lift, incremental sales, audience profiles, etc.
  • Maintain external data vendor and client relationships to ensure on time delivery of critical measurement data; Monitor and quality check all incoming data used for measurement; Work to understand and facilitate the use of new data sources in the measurement process
  • Work to refine and develop new measurement products, methodologies, and workflows; Contribute to the development new features for existing measurement products

Qualifications

EDUCATION

  • Bachelor's Degree in math, economics, statistics, behavioral science, or similar quantitative field. (required)

EXPERIENCE
years Relevant Experience in analytics experience (required)

KNOWLEDGE/SKILLS/ABILITIES

  • Experience using analytical or statistical techniques (eg., ttest, ancova, regression)
  • Experience in Python, R, SQL, SAS, STATA or other programming language
  • Desire to for continuous learning
  • Excellent organizational skills, ability to multitask and deliver results to key stakeholders
  • Ability to conduct analyses with direction/supervision
  • Experience working with 1st or 3rd party datasets
  • Prefer domain knowledge in CPG, retail, and/or marketing technology industries
  • Prefer prior experience delivering analytical presentations
  • Prefer familiarity with experimental design or AB testing
EQUIPMENT/SOFTWARE UTILIZED

  • Desktop publishing programs
  • Microsoft Word, Excel, Outlook
  • Python, SQL
  • Tableau
  • Knowledge of Spark or Hadoop is a plus

COMMUNICATION AND CONTACTS
Communication skills required

Additional Information Salary:
$70,000 - $80,000**Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers

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