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    Marketing & Outreach Representative - Albuquerque, United States - University of New Mexico

    University of New Mexico
    University of New Mexico Albuquerque, United States

    2 weeks ago

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    Description
    Marketing Rep/Unit

    Requisition ID
    req29496

    Working Title
    Marketing & Outreach Representative

    Position Grade
    11

    Position Summary

    The University of New Mexico (UNM) Global Education Office(GEO) is excited to announce an opening for a Marketing & Outreach Rep. Thisindividual will collaborate with all the GEO sub-units and the broaderuniversity communications and marketing community to promote the UNM brandinternationally, and lead outreach efforts for educational stakeholders andprospective students abroad. The position will develop, support, and coordinatecontent published on GEO websites and social media, support outreach communications,and analyze social media data to inform our digital outreach strategy. Musthave the ability to multi-task and be comfortable working in a fast-paced,multi-functional service unit. Thisposition qualifies for all the standard UNM benefits, including annual and sickleave, health insurance, tuition remission, a robust pension plan and moreAdditional benefit information is available at

    Duties and Responsibilities:
    • Update and maintain existing websites using content management system. Ensure GEO sites and online features (calendars, forms, etc.) perform as expected and content is up to date.
    • Take designs and bring them to life. Design skills will be complemented with ability to develop digital content and signage using open-source tools, languages, libraries, databases, and current standards-compliant code and/or software.
    • Demonstrated ability to launch and manage a variety of digital systems such as customer relationship management platforms, video hosting services (YouTube, Vimeo, etc.), social networking sites (Facebook, Instagram, YouTube, WeChat, WhatsApp), and other data gathering systems.
    • Implement university brand and regulatory standards, with particular emphasis on ensuring appropriate practices regarding protected information and sensitive data.
    • Write/edit/revise communication materials and original body content for final publication.
    • Create digital and print materials for outreach to educational partners abroad and prospective students, such as news releases, email campaigns and quarterly newsletter.
    • Assist with development and writing of comprehensive narrative reports for campus leadership and GEO Senior Staff, such as quarterly newsletter, GEO Annual Report and other cyclical communication.
    • Provide guidance and leadership on development of a strategic social media plan; work closely with GEO staff to ensure proper content and online messaging is relevant to organizational goals.
    • Lead Global Education Office MarCom group and serve as GEO liaison for other campus level marketing groups, such as UNM Marketing & Communication Council.
    • Manage online discussions in a timely manner and craft responses to blogs, posts on social media sites, and online news outlets.
    • Build strong relationships with UCAM and members of local/state/international media by providing constant, relevant, and newsworthy information on the social media sites.
    • May lead and/or guide and mentor student employees.
    • Other duties as assigned.
    See the Position Description for additional information.

    Conditions of Employment
    • If this position is assigned to the Athletics Department, either administratively or functionally, compliance with all NCAA rules and regulations is required.
    Minimum Qualifications

    Bachelor's degree; at least 1 year of experience directly related to the duties and responsibilities specified.

    Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

    Preferred Qualifications

    Preferred Knowledge, Skills and Abilities:
    • Knowledge of marketing media and funding sources.
    • Ability to plan, organize and coordinate media activities and special events.
    • Ability to gather data, compile information, and prepare reports.
    • Database management skills.
    • Ability to use independent judgment and to manage and impart information to a range of clientele and/or media sources.
    • Knowledge of communication principles, media, and marketing techniques.
    • Knowledge of marketing strategies, processes, and available resources.
    • Ability to create, compose, and edit written materials.
    • PreferredQualifications:
    • Demonstrated experience using the Adobe Creative Suite.
    • Prior work experience in graphics, layout, scripting, programming, and development.
    • Demonstrated ability to create social media posts/campaigns and other marketing materials as evidenced through a portfolio.
    • Professional and/or technical writing experience, with a thorough mastery of English grammar, punctuation, and spelling.
    • Must be customer-service oriented, with a professional, can-do attitude, as this position supports all sub-units within GEO.
    • Excellent problem-solving and analytical skills.
    • Experience working with diverse populations and with globally-oriented web material.
    • Ability to communicate professionally in a second language.
    • Demonstrated understanding of information security best practices and familiarity with FERPA and GDPR requirements.
    Additional Requirements

    Campus
    Main - Albuquerque, NM

    Department
    Global Education Office (064A)

    Employment Type
    Staff

    Staff Type
    Term - Full-Time

    Term End Date
    1-year from hiring

    Status
    Exempt

    Pay
    Monthly: $3, $3,916.67 Salary depends upon Education and Years of Direct Experience

    Benefits Eligible
    This is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs. See the Benefits home page for a more information.

    ERB Statement
    As a condition of employment, eligible employees working greater than .25 FTE as determined by the New Mexico Education Retirement Act must make mandatory retirement contributions. For more information, review the Benefits Eligibility at a Glance grid.

    Background Check Required
    Yes

    For Best Consideration Date
    6/18/2024

    Eligible for Remote Work
    Yes

    Eligible for Remote Work Statement
    Hybrid work schedule 3-days-in office & 2-days remote approved upon completion of probationary period. Remote schedule may change based on workflow need.

    Application Instructions

    Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application.
    Incomplete applications will not be considered. Please provide an updated resume/application and cover letter that addresses how you meet the preferred qualifications of the position. Please also submit two samples of websites and/or marketing/social media projects you have worked on in the last year. Portfolio links welcome.

    Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

    The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

    The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit Refer to for a definition of Regular Staff.
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