Expert in Product Marketing - Ocean Ridge, FL, United States - Velocity Ventures

Velocity Ventures

Verified Company

Ocean Ridge, FL, United States

2 weeks ago

Posted by:

James Miller

beBee Recruiter

Freelance

Description

"We are looking for team players, regardless of gender

ABS Safety GmbH, based in Kevelaer, is one of the largest providers of modern safety products and digital solutions for the roofing industry.

ABS manufactures 90% of its products at its headquarters in the Lower Rhine region and is a competent partner for planning, installation, and testing of fall protection systems.

With Lock Book, ABS Safety GmbH offers a specially programmed digital multitool for the roofing industry.

As an expert in product marketing, you represent the "market" in product/market.

You are a reliable partner for our product managers when it comes to go-to-market strategies for our digital products and addressing specific markets.

Responsibilities:

What you will do:

Conduct consumer and competitive analysis to identify market opportunities
Develop and iteratively adapt positioning strategies for digital products (e.g. contribute to the gotomarket strategy and identify suitable touchpoints)
Plan and execute all productrelated marketing activities to increase demand, including selecting and activating appropriate marketing channels
Identify the most effective ways to reach our target audiences and promote our digital products (messaging)
Plan and implement product communication measures and ensure consistent communication across all channels
Evaluate, analyze, and document the effectiveness of product marketing activities based on predefined KPIs
Develop product positioning together with product managers

Qualifications:

What you should bring: