-
Head of Marketing
3 weeks ago
AEG Lancaster, United StatesUSL Antelope Valley · Head of Marketing · COMPANY INFORMATION: · USL Antelope Valley (AV) is one of four expansion teams that will begin play in March 2025 in USL League One, bringing the league to 16 teams. USL Championship and USL League One make the USL the largest professio ...
-
Community Relations Director
3 weeks ago
Prestige Care Inc Lancaster, United StatesWage range: $64,480-$73,000/annually DOE Seniority with Prestige.:Position Details:Status: Fulltime Shift: DaySchedule: VariousWorking Hours Start: VariousWorking Hours End: VariousWhat does the Community Relations Director do?Simply put, you are the brand ambassador of your assi ...
-
Strategic Sourcing Specialist
3 weeks ago
BYD COACH & BUS LLC Lancaster, United StatesJob Description · Job DescriptionThe following description is not intended as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Management retains the discretion of adding or changing the duties of the position at any time. · JOB ...
-
Maintenance Supervisor
3 weeks ago
Afton Properties Lancaster, United StatesAfton Properties, Inc is a full-service Real Estate management company. Our hands-on ownership and management style, paired with our knowledge of industry standards and operations standards, has allowed us to grow significantly since the corporation's birth. One of our highest pr ...
-
Community Relations Director
1 week ago
Prestige Care Inc Lancaster, United StatesWage range: $64,480-$73,000/annually DOE & Seniority with Prestige.Position Details:Status: Fulltime Shift: DaySchedule: VariousWorking Hours Start: VariousWorking Hours End: VariousWhat does the CommunityRelations Director do?Simply put, you are the brand ambassador of your assi ...
-
Community Relations Director
1 week ago
Prestige Care Inc Lancaster, United StatesWage range: $64,480-$73,000/annually DOE & Seniority with Prestige. · Position Details: · Status: Fulltime · Shift: Day · Schedule: Various · Working Hours Start: Various · Working Hours End: Various · What does the CommunityRelations Director do? · Simply put, you are the ...
-
Community Relations Director
3 weeks ago
Prestige Care Inc Lancaster, United StatesWage range: $64,480-$75,000/annually DOE Seniority with Prestige.: · Position Details: · Status: Fulltime · Shift: Day · Schedule: Various · Working Hours Start: Various · Working Hours End: Various · What does the Community Relations Director do? · Simply put, you are th ...
-
Assembler I 2nd Shift
3 weeks ago
REV Group Inc Lancaster, United States**Assembler I 2nd Shift** · **Location:** Lancaster, CA, US, 93535 **Additional Locations:** · **Requisition ID:** 12711 · Since 1965 Lance has been building America's most popular truck campers. And today, many of them are still on the road - a true testament to the company's ...
-
Staffing G600 Captain, Van Nuys, CA
2 weeks ago
Jet Aviation Lancaster, United StatesJet Aviation Staffing G600 Captain, Van Nuys, CA · Location · Van Nuys, CA, US · Flexible Work Arrangement: Onsite · Job Category: Flight Services · Career Level: Professional · Requisition Id: 2027 · Behind every seamless journey, is the perfect team. Since 1983, Jet Avia ...
-
Sr. Skunk Works Subsystem Design Engineer
2 days ago
Lockheed Martin Palmdale, United States· Description:We are Lockheed Martin · Join Lockheed Martin Aeronautics' cutting-edge team at the Advanced Development Programs (Skunk Works) in Palmdale, California, as a full-time Subsystem Design Engineer. Dive into the heart of aerospace innovation, where you'll craft and re ...
-
Sr. Skunk Works Subsystem Design Engineer
2 days ago
Lockheed Martin Corporation Palmdale, United StatesJob ID: 665316BR · Date posted: Apr. 22, 2024 · Description:We are Lockheed Martin · Join Lockheed Martin Aeronautics' cutting-edge team at the Advanced Development Programs (Skunk Works) in Palmdale, California, as a full-time Subsystem Design Engineer. Dive into the heart of ...
-
Head of Sales
3 weeks ago
Black Pen Recruitment California City, United StatesAbout the job Head of Sales (FinTech/B2C/Payments) · Head of Sales(Fintech/B2C/Payments) · Our Client, a US based Fintech providing payment experience that's delightful and fast, mission is to remove the friction of sending money across borders and to level the economic playing ...
Head of Marketing - Lancaster, United States - AEG
Description
USL Antelope ValleyHead of Marketing
COMPANY INFORMATION:
USL Antelope Valley (AV) is one of four expansion teams that will begin play in March 2025 in USL League One, bringing the league to 16 teams.
The Antelope Valley is an untapped soccer hotbed in north Los Angeles County, with thousands of youth players and many thousands more supporting the game at all levels.
The City of Lancaster is proceeding with a plan to convert the stadium from baseball to a 5,300 seat soccer specific-stadium, only the fourth professional soccer-specific stadium in Southern California.
With the official name, colors and crest to be launched in May 2024, USL AV will unite the many diverse communities of the Antelope Valley.
JOB DESCRIPTION
The Head of Marketing is a key business leader that will be responsible for all elements of the brand experience.
The Head of Marketing will oversee the successful execution of the marketing strategy which includes consumer-facing communication, website, media campaigns, merchandise strategy and fan experience at USL Antelope Valley games, as well as oversight of the annual marketing budget.
The primary objectives of this position are to grow the USL AV fanbase and to increase the Club's brand awareness in the California market.
The Director will be accountable for brand building and positioning, digital marketing and engagement, data-driven initiatives, and the development of innovative fan engagement strategies.
The Director will provide strategic direction for the department while being a dynamic, hands-on leader who excels at leading a team.
Overseeing all brand touchpoints, they will strategize and execute brand positioning, messaging, and content development to reach new USL AV fans.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Marketing Strategy
Develop the overall roadmap, strategy, and execution of marketing plans for USL AV games and hosted events including, branding, sales collateral, website, team app, digital, and social media assets
Develop the annual media plan and oversee the campaign execution to ensure spend is meeting objectives across all channels
Collect, analyze, and interpret campaign performance data to make data-driven optimizations for current and future campaigns
Lead the annual planning process and oversee execution of USL AV marquee fan activations, group ticket nights and theme nights
Collaborate with the Ticket Sales and Partnerships to build and execute marketing campaigns that directly impact revenue for Partners, Single Game tickets, Group tickets, and Full Season tickets.
Align the promotional calendar with Ticketing regarding themed nights, promotional offers, and fan giveawaysFan Experience
Own the overall USL AV game day experience by managing the end-to-end fan journey from arrival at arena, in-game programming, and post-game fan experiences
Oversee the development and execution of an annual calendar of tentpole events and initiatives that grow the fanbase by authentically connecting with the diverse soccer community in the Lancaster area
Develop the seasonal assortments in collaboration with internal design team to drive additional streams of revenue and increased fan engagement
Leadership
Provide oversight and development of Marketing team, including social media coordinator and content team
Coach, mentor, and develop the Marketing team, while promoting a culture of high performance and continuous improvement that values innovation and a commitment to excellence
Oversee the Marketing department's budget, including paid media, game promotions, consumer products/retail, and events
REQUIREMENTS:
Three to five years of relevant experience in sports, media or entertainment
Track record of developing and implementing marketing strategies that have consistently met or exceeded planned revenue and strategic objectives
Experience using marketing as a tool for driving sales by creating demand and motivating consumers to purchase
Ability to think critically; research, recommend and implement solutions effectively
Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
Ability to multi-task, prioritize, and manage time effectively
Possess and demonstrate an extremely strong proficiency in communication skills, both written and verbal. Comfortable and experienced with public speaking and group presentations
Excellent judgment and ability to develop, leverage and maintain relationships
Organized with consistent attention to detail
Ability to work flexible hours, including evenings, weekends, and holidays and the capability to travel as required
Must occasionally lift and/or move up to 30 pounds when setting up/tearing down marketing activations
Bilingual (English & Spanish) a plus
Compensation:
Salary Expectations:
$70,000-$80,000 *Based on experience
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
