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Director, Marketing
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Director, Marketing - Great Neck, United States - Northwell Health
Description
Req Number 118707Job Description
Directs and develops marketing strategy and plans and is responsible for leading a team of program directors / managers in the successful implementation in support of the business objectives of the organization.
Leads a Marketing group by communicating with and developing staff members, and building consensus for programs and goals that support a business, function or geographic area.
Works with the leadership to develop strategic operating goals, objectives, and budget. Reports operational performance, justification, and/or corrective actions.
Works with the leadership to facilitate the development of integrated marketing campaigns and their implementation for organization clinical services, hospitals and ambulatory facilities.
Leads the development and execution of integrated marketing plans tailored to reach target audiences through channels utilized by audience members.
Manages a team who oversees day-to-day relationships with outside vendors including ad agencies, printers, mail houses, etc. Directs vendors in development of creative and media strategies and execution.
Utilizes database analysis and market research to direct marketing efforts and provides direction for enhancing digital campaigns and website content.
Builds and maintains productive inter/intra departmental and vendor work relationships to optimize operations.
Oversees compliance with government and agency regulations.
Ensures adequate scheduling and assigns responsibilities to ensure an equitable distribution of work.
Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.
Job Qualification
Bachelor's Degree required, or equivalent combination of education and related experience.
8-12 years of relevant experience and 7+ years of leadership / management experience, required.
Experience in managing full-funnel marketing campaigns, strongly preferred.
Minimum 7-10 years direct to consumer work, strongly preferred.
*Additional Salary Detail
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.
When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).
The salary range for this position is $98,300-$170,100/year
It is Northwell Health's policy to provide equal employment opportunity and treat all applicants and employees equally regardless of their age, race, creed/religion, color, national origin, immigration status or citizenship status, sexual orientation, military or veteran status, sex/gender, gender identity, gender expression, disability, pregnancy, genetic information or genetic predisposition or carrier status, marital or familial status, partnership status, victim of domestic violence, sexual or other reproductive health decisions, or other characteristics protected by applicable law.
