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    Digital Marketing Specialist - Irving, United States - Darling International

    Darling International
    Darling International Irving, United States

    1 month ago

    Default job background
    Description

    About us:


    DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S.

    food service industry and repurposes it into valuable new resources. Our employees and customers help create a greener planet and more sustainable future. Watch this video about our company.

    About the role:


    We are currently seeking an enthusiastic, creative, and highly motivated individual who is eager to learn all aspects of marketing at DAR PRO.

    You will collaborate with marketing, sales, and service teams to create effective campaigns that promote our brand and generate demand for our products and services.

    Efforts will focus on quality lead generation, increasing customer retention and using the right channels to reach our target audience.


    Other potential marketing responsibilities:
    Conduct research on industry-related topics, competitors, and customers
    Identify new segments and opportunities to generate leads and boost conversions
    Plan trade shows and traveling to some events to engage, learn, and improve ROI
    Brainstorm, plan and carry out digital marketing campaigns across channels, including email, social media, search engines, and paid and display advertising
    Administer social media, including content, scheduling, engagement, and analysis
    Prepare video and image assets and/or administer third-party design projects
    Work with SEO/Google Ad partners to deploy strategies that drive traffic to the website
    Build email templates, contact forms, and landing pages
    Write creative and informative copy in the areas of ad messaging, calls-to-action, newsletters, product or service descriptions, presentations and landing page content
    Use CRM to research and automate marketing touchpoints across the customer journey, including opportunities for cross-sell, upsell, surveys, case studies, and more
    Provide regular campaign communication to internal stakeholders and participate in team meetings to gain feedback and ideas
    Analyze marketing data and campaign performance for improvements
    Assist with pre-qualifying leads and suggest tactics to improve inbound lead quality
    Support the launch and adoption of products or technology, such as a customer portal
    Lead various project calls and communicate deliverables to ensure project is on track
    Keep up to date on the latest digital marketing trends and technology
    Performing general marketing administrative tasks and all other duties as assigned.
    Minimum Qualifications
    Bachelor's Degree in marketing, journalism, design, communications or related field
    Knowledge of digital marketing and advertising, including but not limited to social media, blogging, emails, display, search engine marketing and marketing automation
    Proficient with Microsoft Office Suite, including Outlook, Excel, Word, Powerpoint
    3+ year of hands-on experience in marketing/communications setting
    Preferred Qualifications
    Self-starter with great problem-solving and research skills
    Creative, out-of-the-box thinker with determination to bring ideas to life
    Ability to work closely with a team and collaborate daily
    Experience in Adobe Creative Suite, Canva or other photo and video editing software
    Knowledge of important marketing metrics - website visitors, email click-thru rates, MQLs, conversion and close rates, etc.
    Familiar with CRM, Marketing Automation, Google Analytics/Ads and basic HTML
    Physical Demands
    Frequently must sit for extended periods.
    Occasionally walk, bend, balance, or stoop.
    Regularly required to reach with hands or arms.
    Work Environment
    Job functions will be carried out in an office environment.
    Less than 10% domestic travel.
    Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status


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