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    Head of Brand Marketing - Montpelier, United States - Ursamajorvt

    Ursamajorvt
    Ursamajorvt Montpelier, United States

    4 weeks ago

    Default job background
    Description


    We are looking for a Head of Brand Marketing to lead our integrated brand marketing strategy, planning, and execution across channels (DTC, Amazon, and Wholesale)—and lead/manage our amazing brand marketing team.

    The Head of Brand Marketing will report to the CEO, working closely with our Co-Founders, and oversee all brand marketing efforts—including brand strategy, communications, campaign development and execution, content & creative, brand touchpoints (web site, unboxing, collateral, packaging, etc), product marketing, social media, marketing events, GTM planning and marketing operations, PR, brand partnerships, sampling and hotel amenity.

    Our Head of Brand Marketing will also work closely with our Head of Growth/Digital (planned 2024 hire), who will oversee our eComm channels (DTC, Amazon) and all of our performance marketing.

    Our ideal candidate has extensive, relevant experience in premium skincare/beauty and CPG, across a variety of distribution and marketing channels, with a strong brand marketing and storytelling background.

    They will be a hands-on leader, with an entrepreneurial, creative mindset, a strong operational toolkit and a highly collaborative working style.


    DESCRIPTION:


    Work with our co-founders and other functional leaders across the business to bring our brand to life in a powerful way across all channels, to help achieve key business goals such as sales growth, profitability, loyalty and marketing budget ROI.

    Develop brand and product marketing strategies, including consumer target approach and positioning, to help achieve brand, category, and channel goals.

    Lead development of annual brand marketing plan and budget —defining marketing goals, objectives, strategies, and KPIs.
    Manage the execution of marketing plans, providing clear goals and strategy around

    seasonal strategic briefs, new product launches, holistic GTM process, ongoing PR efforts, etc.

    Drive omni-channel marketing calendar and weekly marketing share out, tracking and unifying efforts across DTC, wholesale, Amazon, email, paid social, and organic social.

    Actively track, analyze and share out metrics and insights re: brand marketing, with a focus on using data to work smarter and drive long-term success.

    Guide and support a team of direct reports, including brand, product marketing and creative teams.
    Drive clear and consistent storytelling and brand voice across marketing touchpoints.
    Partner with others on the marketing team to track and share competitive activity, trends, and implications.

    Foster strong cross-functional relationships, and be a key partner supporting our co-founders and all our channel leaders (DTC, Amazon and Wholesale).

    Serve as an inspiring, thoughtful and collaborative leader within our business, especially for our brand marketing & creative teams.

    REQUIREMENTS:
    A bachelor's degree

    15+ years of experience at a successful clean skincare or wellness CPG brand, as a visible leader across the business, including board engagement.

    Extensive experience in brand strategy, consumer insights, communications, brand marketing, and product marketing in a DTC-centric omnichannel CPG company, ideally with a national retail footprint.

    Experience managing & mentoring creative/marketing teams with successful outcomes.
    The ability to translate qualitative/quantitative data into actionable insights that tell a powerful story.

    A true creative thinker and challenger—with a strong track record of bringing impactful campaigns to life through storytelling and activation.

    A strong planner and operator, with demonstrated strategy, execution, and analytical skills.
    Excellent communication and presentation skills.
    The ability to multitask and prioritize projects simultaneously while adhering to shifting deadlines; organized and detail-oriented.
    Exceptional collaboration skills and the ability to maintain strong cross-functional partnerships to foster a team environment.
    An opportunistic, new business mindset—a doer.
    Competitive compensation, plus equity.
    Health benefits and paid parental leave.
    401k with company match.
    Generous PTO and ability to work remotely.
    2 "Epic Days" yearly (a chance to spontaneously take off and enjoy epic weather)
    Paid volunteer time wherever you are, and organized team volunteer events in VT.
    A culture that believes in balance, and encourages plenty of fresh air.
    Co-workers and leadership who want you to thrive.
    Office in Waterbury, VT for those nearby (dog-friendly and stocked with healthy snacks and local brews).
    Carbon Offsets for employee commutes.
    Free Ursa Major products, of course

    #J-18808-Ljbffr


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