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    Marketing Intern - Irving, United States - Berkley

    Berkley
    Berkley Irving, United States

    3 weeks ago

    Default job background
    Part time
    Description

    Company Details:

    Berkley Southwest offers commercial property and casualty products and services through independent agents in Arizona, Arkansas, New Mexico, Oklahoma and Texas. We maintain a strong local presence in each of our markets, keeping underwriting and support close to the customer.

    Now more than ever, financial strength is critical to a successful, long term insurance relationship. Berkley Southwest is a member company of W. R. Berkley Corporation, a Fortune 500 company, whose insurance company subsidiaries are rated A+ (Superior) by A.M. Best.

    The Company is an equal employment opportunity employer.

    Responsibilities:

    As a Marketing Intern, you'll assist in evaluating and enhancing brand communication execution. Performs assigned projects in support of marketing and rebranding strategy.

    Brand Communication Audit:

    Review all current communication materials and channels used to announce and promote the rebranding (e.g., emails, press releases, social media posts, marketing materials).

    Assess the consistency of the new brand messaging across all platforms.

    Stakeholder Feedback Analysis:

    Design and conduct surveys or interviews with key stakeholders (customers, partners, employees) to gather feedback on their awareness and perception of the rebrand. Analyze the effectiveness of the communication methods based on stakeholder feedback.

    Competitive Analysis:

    Study how similar companies have handled rebranding, particularly those within the insurance industry, to benchmark best practices and lessons learned. Evaluate the positioning of Berkley Southwest in comparison to its competitors post-rebrand.

    Communication Enhancements Proposal:

    Based on the audit and feedback, identify areas where communication can be improved (e.g., clearer messaging, increased frequency, different channels). Propose a set of actions to enhance the visibility and acceptance of the new brand identity.

    Implementation Plan

    Develop a detailed plan for implementing the proposed communication enhancements, including timelines, responsible parties, and required resources. Suggest metrics to measure the impact of the enhancements on brand perception and stakeholder engagement.

    Qualifications:
    • Enrolled in University pursing a bachelors degree in marketing, public relations, advertising or comparable business-related field.
    • College degree or equivalent job-related experience.
    • Must be able to work independently in an entrepreneurial environment.
    • Demonstrated project management skills.
    • Strong written and verbal communication skills.
    • Experienced developing and maintaining content for social media platforms.
    • Proficient in Microsoft Office applications
    • Self-motivated, collaborative, flexible, and adaptive
    • Critical thinking and problem-solving skills
    • Ability to review and comprehend technical information
    Additional Company Details:
    We do not accept unsolicited resumes from third party recruiting agencies or firms.

    The company offers a competitive compensation plan and robust benefits package for full time regular employees.

    The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.

    Sponsorship Details:
    Sponsorship not Offered for this Role
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