Director of Communications - Deerfield Beach, United States - Titan America

Mark Lane

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Mark Lane

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Description

Director, Communications & Public Affairs

COMPANY DESCRIPTION:


Titan America LLC, a leading company in the heavy building materials industry in the eastern United States and the North American operating subsidiary of the TITAN Group, is on a growth journey towards becoming the best-in-class vertically integrated cement producer, driving innovation and operating excellence.


In the last ten years Titan America has grown from $600MM to 1.6BN in revenue and we expect to continue this trajectory through organic growth and acquisition.

TITAN was founded in Greece in 1902, are now publicly listed and operate across 15 countries in five strategic regions—Greece & Western Europe, U.S.A., Southeastern Europe, Eastern Mediterranean, and Brazil.


We are the number one player in the key markets in Florida, North and South Carolina, Virginia, and have leading positions in Metropolitan New York and New Jersey.

Our team, now numbering just over 2,500, is the driving force behind our success.

Our assets span the United States, with two cement production facilities, three cement import terminals, a network of rail distribution terminals, six aggregate quarries/mines, over eighty company-owned ready-mix concrete plants, and ten fly ash processing/distribution sites.

Embracing a high-performance culture, Titan America champions respect for people, society, and the environment. Our vision is clear—to become the best-in-class vertically integrated cement producer in our served markets.


Job Summary:


Responsibilities:


  • Develop and implement comprehensive public affairs strategies that align with the organization's goals and objectives.
  • Oversee the organization's external communications, including
    media relations,
    press releases, and
    crisis communication strategies.
  • Ensure
    internal communication plans are consolidated, cohesive and executed in alignment with the TA corporate narrative. This includes messaging platforms, press releases, social media channels, blogs, Q&As, speeches, editorials, and infographics.
  • Develop and maintain strong relationships with industry media outlets, journalists, and key influencers to ensure accurate representation of the organization in the media.
  • Help ensure a joined up
    Public Affairs approach / industry voice with Titan Cement International, working closely with the Group Communications Function and existing regional teams
  • Create and execute effective public relations campaigns to promote key initiatives, events, and achievements.
  • Serve as a spokesperson for the organization, providing clear and compelling messages to the media, public, and stakeholders.
  • Collaborate with crossfunctional teams to ensure consistent messaging and alignment of communications across various channels.
  • Partner with Talent Acquisition to strengthen employer
    branding strategies and ensure alignment with Employee Value Proposition
  • Monitor public opinion, industry trends, and competitive landscape to identify opportunities and risks, and adjust strategies accordingly.
  • Manage the organization's social media presence, ensuring a consistent brand voice and engaging content.
  • Oversee the creation of marketing materials, including brochures, presentations, and digital content, to support brand positioning and awareness.
  • Develop and maintain crisis communication plans to effectively manage and mitigate potential reputational risks.
  • Lead internal communication efforts to ensure alignment, engagement, and understanding of organizational goals and initiatives among employees.
  • Establish and maintain communication channels that facilitate transparent and timely information flow across the organization.
  • Collaborate with HR and senior leadership to develop and execute internal campaigns, programs, and events that foster a positive and informed company culture.
  • Supervise PR firms, outside vendors, contractors as applicable, nurturing these relationships and managing related costs.
  • Monitor and report on the effectiveness of public affairs initiatives, using datadriven insights to refine strategies.
  • Collaborate with senior leadership to provide strategic counsel on public affairs matters and their impact on the organization's goals.

Qualifications:


  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field; Master's degree preferred.
  • Proven track record of at least 5 years of experience in public affairs, public relations, or related roles.
  • Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
  • Exceptional written and verbal communication skills, with a keen eye for detail and accuracy.
  • Demonstrated success in developing and executing strategic communication plans that enhance brand reputation and visibility.
  • Extensive experience working with media outlets and building relationships with journalists and influencers.
  • Deep understanding of digital media, social media p

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