- Clearly articulate RRD's mission, brand promise, segment strategy and solutions - offering an in- depth knowledge of the company's value proposition and how it relates to go-to-market strategy
- Optimize and execute strategy for management and handoff of MQLs to sales
- Partner with marketing automation and CRM on lead workflow and work to optimize lead scoring, grading and automated routing and follow up
- Responsible for developing and executing integrated, targeted demand generation and that builds a pipeline of marketing qualified leads.
- Conceptualize and implement a mix of strategies, channels and tactics to generate demand and deliver qualified leads and track impact on strategic priorities
- Create and manage strategic campaigns in collaboration with multiple business unit leaders and sales teams with tactics that align to service lines and key growth areas
- Understand the target audience and support the development of buyer personas, journeys, and segmentation strategies for each business unit
- Serve as an expert on marketing strategy that supports multiple levels of the organization: company, segment, business unit and service line
- Track significant client success stories, new client wins and partnership activities
- Solicit feedback from business unit leadership, sales teams and marketing strategists
- Stay current on market trends, influencer perspectives, analyst reports and competitive landscape
- Tell the story behind successful marketing programs, both how and why
- Provide reports that measure performance, outlining top-of-the-funnel growth, multi-touch attribution, program cost and ROI, progress on planned initiatives and leadership satisfaction
- Lead QBRs (quarterly business reviews) on MQL program performance with leadership
- Minimum of 8-10 years of marketing experience, B2B preferred
- Excellent organizational, project management, verbal and written communication skills
- Collaborative team player with excellent interpersonal skills
- Strong presentation skills, both in design and delivery
- High sense of urgency and attention to detail
- Proficiency in web-based tools, preference for experience in Salesforce CRM, Pardot and the Google Suite
- Bachelor's degree required, focus in marketing or business preferred
- Minimum of 8-10 years of marketing experience, B2B preferred
- Excellent organizational, project management, verbal and written communication skills
- Collaborative team player with excellent interpersonal skills
- Strong presentation skills, both in design and delivery
- High sense of urgency and attention to detail
- Proficiency in web-based tools, preference for experience in Salesforce CRM, Pardot and the Google Suite
- Bachelor's degree required, focus in marketing or business preferred
- Effective English communication skills
- Ability to understand basic housekeeping tasks consistent with facility priorities.
- Professional demeanor with resident community
- No minimum education requirements
- Must be able to push, pull, move and/or lift a minimum of 25 lbs.
- Work is typically performed in an environmentally controlled environment.
- Work is performed on multi-level facilities.
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National Health Corporation Sumter, United StatesJob Description · Job Description'Because of Me, Lives are Improved' · NHC Healthcare Sumter is now hiring full time Registered Nurses · NHC knows that care starts with Registered Nurses who are valued and given advancement opportunities, on-going education, flexibility and the r ...
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Diabetes Program Coordinator Bristol Bay Area Health Corporation - Sumter, United States - STG International
Description
The Manager, Demand Generation leads strategy development for top-of-funnel activities, including the creation and execution of lead gen programs that influence revenue.
As a key player on the marketing leadership team, success in this role is measured by lead volume, lead quality, opportunity value, conversion rates, effectiveness of automated routing and handoff to sales.
Responsibilities:
Required Skills
Requirements:
Qualifications:
Requirements:
REQUIRED EXPERIENCE AND SKILLS:
REQUIRED EDUCATION:
PHYSICAL REQUIREMENTS:
_STGi is a workforce solutions company providing comprehensive healthcare delivery, Head Start and management consulting services and human capital solutions help our clients.
_STGi offers a_
competitive benefits package which includes Medical, Dental, Vision, 401k with company match and a generous PTO policy.
STGi is committed to hiring and retaining a diverse workforce.
We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.
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