Director, Women United - Baltimore, United States - United Way of Central Maryland

Mark Lane

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Mark Lane

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Description

STATEMENT:


The Director, Women United develops, directs, and executes strategies to increase giving to United Way through growing the Women United membership network through acquisition, retention, and increased giving from current members.

The Director partners with Relationship Managers to grow membership revenue in workplace accounts.

The Director directsvolunteer leaders and committees to develop and execute an annual activity, engagement, and communication plan, manages a portfolio of individual Women United members and prospects.

The Director collaborates with Marketing to create marketing to achieve the communication goals. Participates in cross-functional internal and external teams and projects as assigned.


ESSENTIAL DUTIES AND RESPONSIBILITIES:

The Director achieves measurable increases in assigned leadership giving-level group total Women United membership, member engagement, and revenue raised, with specific focus on giving directly to the United Way of Central Maryland through the following strategies:

15% Workplace Partner Engagement

  • Works directly with Relationship Managers to develop and execute strategies to grow membership group participation and giving within specific workplaces. Strategies can include leveraging current volunteer advocates/champions to strengthen relationships leading to increased access to employees, sponsorship, or WU events, developing toolkits and events with employee resource and affinity groups, and developing innovative approaches.

20% Volunteer Leadership Management

  • The Director leads, develops and executes strategic and focused initiatives that leverage group leadership and engagement in partnership with Women United Executive Council and Committees. Responsibilities include managing and supporting the Executive Council (and related subcommittees) including recruiting and retaining council and committee members. Develop and streamline committee management.

20% Events and Activities

  • In collaboration with the AVP, Membership Networks, the Director creates annual plans to recruit and retain assigned leadership givinglevel group members and increase revenue generated from group members. Responsible for leading activities for prospective, current, and lapsed members to join and/or deepen their engagement. Activities can include weeknights and weekends across United Way of Central Maryland's footprint.

10% Communications and Marketing

30% Workplace Account and Individual Donor Management

  • Personally, manages all aspects of fundraising and relationship development for a portfolio of workplace partners and individual donors to increase engagement and giving. Provides strategic, personalized recommendations and excellent customer service. Responsibilities include engaging and stewarding relationships with executives/CEOs, existing donors, prospects, and community coordinators, and developing and implementing a strategic approach for each account delivered through a defined workplan. Regularly updates company, donor, and financial results information in Development database(s).
  • Develops and implements strategic plans and tactics in the portfolio to achieve annual financial, participation, retention, stewardship, and revenue under management goals to include:
  • Developing year-round relationships
  • Providing outstanding customer service
  • Tracking and reporting results and adjusting strategy as needed
  • Deepening relationships with prospects and donors
  • Holding strategic donor stewardship conversations that lead to achievement of donor engagement, retention, and increased funding goals
  • Collaborating with Major Gift team members to identify prospects for Emerging Tocqueville and potential Tocqueville level donors
  • Increasing dollars to Resources Under Management (RUM) for UWCM
  • Achieves annual portfolio goals and provides leadership towards achievement of total annual development team revenue goal.

5% Organizational and Cross Functional Work

  • Represents Development on UWCM crossfunctional teams and participates actively in achievement of team goals and objectives.
  • Actively participates in other departmental and organization initiatives and team as needed.

QUALIFICATIONS AND REQUIREMENTS:


  • Must have track record working with high level volunteer committees, such as Board of Directors, strategic planning committees to develop activities and communications that meet organizational goals. Able to listen to multiple perspectives, both internal and external, to create agreement on short term and longterm plans. Requires ability to collaborate with volunteers to set agendas, facilitate meetings, and ensure committees meet their goals.
  • Must be comfortable and adept in communicating with all levels of corporate partner staff, from frontline employees to executive management. Ability to develop and present highquality presentations to a variety of group attendees and group sizes from oneonone to large meeti

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