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    Consumer Research Manager - Chicago, United States - Ferrero

    Ferrero
    Ferrero Chicago, United States

    22 hours ago

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    Description

    **Job Location: ?Chicago?**

    **Company description**

    Ferrero is anything but ordinary

    Ferrero is a global company that is privately owned by the Ferrero family. The company has grown from the small Italian confectionary shop in Alba, Italy to become the third largest confectionary manufacturer in the world, producing famous market-leading brands such as Nutella, Tic Tac, Ferrero Rocher, and Kinder Joy.

    With new innovations and exciting expansions plans in place, there has never been a better time to join the Ferrero Group and be extraordinary with us

    **Diversity Statement**

    Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

    ****About the Role:****

    This position is based in the Chicago, IL office

    ****Main Responsibilities:****

    PS5 Planning: Support annual brand situation assessment (Insights Day) and deliver consumer insights which define opportunities to drive growth as input to PS5 Plans Identify trends which will impact brand performance short and long term

    Research Planning and Budgeting: In collaboration with the brand teams, define consumer research needs with respect to brand strategies, budget for those needs, and execute plan within budget. Identify capability gaps, emerging needs, and new technologies that will create competitive advantage

    Proposal Development: Consults with clients to clearly define insights needs and identify the right approach to research. Collaborate with appropriate vendors to develop research proposals that answer business questions

    Vendor Management: Brief, evaluate, select, and manage vendors to deliver results

    Project and Stakeholder Management: Manage projects with respect to timing, budget, agreed deliverables, and needs of multiple stakeholders.

    Inform and Influence: Analyze results and communicate in a clear and compelling manner to influence decisions.

    Integrate Learning: Integrate learning across multiple sources (retail sales, household panel, social media, media data, marketing mix etc) to understand brand barriers and opportunities

    Advertising Tracking and Equity Measurement: Lead quarterly reviews on in-market advertising performance from GAT. Train and develop marketing team in accessing and applying brand performance tracking information. Lead analysis of the BVC equity measurement tool to identify growth opportunity.

    ****Who we are looking for:****

    Bachelors Degree Marketing or Business; Masters preferred

    4 years + experience required

    Qualitative Research Methods

    Quantitative Research Methods

    Marketing metrics

    Questionnaire design

    Data coding and tabulation

    Univariate and multivariate statistics

    Project management

    Vendor management

    Influencing

    Ferrero N.A. provides **equal** employment **opportunities** (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

    ****How to be successful in the role and at Ferrero:****

    Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, youll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

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