- Partners with Business Leaders and Strategic Marketing/Business Development team to develop marketing and communications strategy; writing and presenting clear, effective, logically structured plans (including annual activities calendar) that support business goals on a regional and global level
- Develops and executes the business's digital media strategy while monitoring to keep pace with developing trends and supporting regional/global digital marketing efforts with a center-of-excellence led approach
- Coordinates global marketing activities for the Pharma and Nutra business. Ensures teams are not duplicating efforts, propagates best practices, and reports back to business partners on team's impact
- Provides content marketing direction and support to communicate our brand promise, industry thought leadership, and advocacy positions via a variety of digital channels
- Manages the Lubrizol Pharma/Nutra brand portfolio and acts as the team ambassador of the One Lubrizol brand platform
- Creates and maintains best-in-class internal and external experiences via websites and other interactive channels to maximize lead generation using search engine optimization and other tactics
- Evaluates end-to-end customer experience across multiple channels and customer touch points, identifying marketing optimization opportunities. Continually tests and tracks journeys and propositions to ensure they are driving the correct behavior and delivering optimal UX results. Instrument conversion points and optimize user funnels
- Ensure the timeliness and quality of all tradeshow deliverables (e.g. press releases, graphics, messages, booth design, etc.)
- Measures and reports performance of all marketing campaigns, assessing performance against goals, costs per outcome and insights that can be applied to future programming using a solid knowledge of website analytics tools (e.g. Google)
- Develops and manages global annual Marketing Communications budget, working with inputs from all regions reporting spending vs. budget on a quarterly basis
- Develops and sustains strong working relationships with vendor partners and Lubrizol purchasing organization while driving continuous improvement
- Bachelor's degree in marketing, business or other related field of study from an accredited university is required, master's degree a plus
- A minimum of 7 years of prior marketing, sales, or commercial/product management experience in a B2B environment.
- Experience building and execution marketing and communications plans that drive business objectives
- Demonstrated strategy development with global execution using business acumen and marketing CRM and SEP tools to drive results
- Proven experience working face to face with both internal and external stakeholders and building outstanding customer relationships
- An ability to develop and influence new marketing concepts and techniques
- Exceptional interpersonal and presentation skills
- Ability to travel regionally and globally (15%)
- Strong understanding of digital analytics, metrics, voice of the Client research with the ability to interpret to make key decisions; advanced proficiency with web reporting and analytics tools.
- Strong understanding of digital marketing best practices and trends, including SEO and web accessibility.
- Ability to take initiative and demonstrate strong work ethic, including the desire to learn the Pharmaceutical and Nutraceutical businesses including audiences and key messaging
- Strong writing skills across communications media
- Able to effectively manage a variety of projects and timelines simultaneously
- Competitive salary with performance-based bonus plans
- 401K Match plus Age Weighted Defined Contribution
- Competitive medical, dental & vision offerings
- Health Savings Account
- Paid Holidays, Vacation, Parental Leave
- Flexible work environment
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Marketing Manager - Brecksville, United States - Lubrizol
Description
Job Title:
Marketing Manager (Pharmaceuticals & Nutraceuticals)
Job Location:
Brecksville, OH
Type of Role:
Full-time
Type of Role:
Hybrid
About Lubrizol
The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life.
Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees.
For more information, visitWe value diversity in professional backgrounds and life experiences.
By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best.
We recognize unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.
Join Our Thriving Team at Lubrizol as a Marketing Manager (Pharmaceuticals & Nutraceuticals)Unleash Your Potential.
At Lubrizol we're transforming the pharmaceuticals & nutraceuticals industry and looking for exceptional talent to join us on this journey.
If you are ready to join an international company with talent around the world, and want to make a real impact, we want you on our team.
What You'll Do:
The Marketing Manager supports Lubrizol's business by developing and executing marketing communication plans that support strategic business initiatives.
This role acts as the central point of contact for marketing and communications initiatives and manages projects from concept to completion.
As such, they must be able to conceptualize, drive, and articulate creative and strategic recommendations in a highly consultative manner while ensuring execution across a wide range of media channels.
They will also develop and execute the business's digital media strategies which is key to supporting business growth.They must be able to work both regionally and globally as their internal clients are located throughout the Americas, Europe, and Asia.
This position reports to the Sr. Director Global Marketing and will work closely the Pharmaceutical and Nutraceutical Segment Managers.What We're Looking For:
Skills That Make a Difference:
Perks & Rewards That Inspire:
Ready for your next career step? Apply today and let's shape the future together
It's an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving.
Our passion delivers our success - not only for Lubrizol but for those who count on us every day: our employees, customers, and communities.
As a diverse, global team, we work together to solve some of the world's most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.One of the founding principles of The Lubrizol Corporation more than 90 years ago was treating every employee with dignity and respect.
That same commitment is only stronger today.More than that, we are committed to providing an environment where every employee can be the best they can be, no matter their race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic.
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