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Product Marketing Specialist - Indianapolis, United States - Money Fit by DRS
Description
Job Description SUMMARY:
This person will passionately and professionally create, manage, and execute marketing activities that generate awareness and drive results for Keystone Cooperative.
They will be the lead developer for all content and manage campaigns from start to finish across our four divisions.
They must provide metrics/ROI on marketing campaigns and help with the hand-off to the sales team on potential leads. Assisting other marketing team members with traditional marketing needs will be an additional responsibility, as well.ESSENTIAL DUTIES AND RESPONSIBILITIES:
The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned.
Collaborate across all four divisions and act as a liaison to understand key initiatives to develop messaging, positioning, and go-to-marketing strategies
Analyze, track, and share results of campaigns to ensure sales execution can take place
Work closely with the sales team to develop enablement tools, training materials, and programs to support sales initiatives
Act as a team player working collaboratively with the marketing team and other members within Keystone to build a culture of a high performing team
Work in partnership with suppliers on joint marketing and co-branding efforts
Prepare design work by gathering information, materials, and resources
Collaborate on creation and upkeep of marketing and editorial calendar
Work in partnership with creative services team to develop artwork within brand standards for various marketing pieces including newsletters, brochures, sell sheets, ads, decals, signs, mailers, etc
Work with marketing team on marketing department functions including press releases, sponsorships, promotions, advertising, and scholarship programs
Edit, proofread, fact-check, and coordinate production of a variety of corporate and marketing communications materials
Maintain marketing knowledge by attending workshops, reviewing professional publications, and participating in professional associations
Communicate with Keystone locations and divisions using a customer service approach
Communicate and build relationships with related local community organizations (i.e. 4-H, FFA)
Maintain a high level of initiative and ability to work well collaboratively and independently
Understand and support marketing strategy and Keystone goals plus changes in these strategies and goals over time
Qualifications:
Bachelor's degree (B.A./B.S.) in marketing and/or communications or related field or equivalent work experience
Agricultural background or education preferred
FAA Part 107 commercial drone license or willingness to obtain
Excellent verbal and written communication skills
Strong technical aptitude and highly self-motivated
Exceptional creativity and innovation
Excellent time management, organizational skills, and flexibility in a dynamic environment
Accuracy and attention to detail
Willingness to travel within our trade territory and flexible to cover special promotions, trainings, and events at various times including weekends and evenings
Commitment to excellence and high standards
Strong organizational, problem-solving, and analytical skills
Ability to manage priorities and workflow
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
Proven ability to handle multiple projects and meet deadlines
Strong interpersonal skills with the ability to deal effectively with a diversity of individuals at all organizational levels
Good judgment with the ability to make timely and sound decisions
Creative, flexible, and innovative team player
Must be able to speak, read, write, and understand the primary language(s) used in the workplace
Ability to communicate professionally and effectively in person, on the phone, electronically, or through other means to individuals and groups
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