Senior Paid Media Specialist - South Burlington, United States - OnLogic

Description

You come alive as the driving force propelling an inbound engine Witnessing the surge of leads and the exponential growth in online revenue motivates you. Crafting and delivering the perfect message to the right audience ensures that OnLogic swiftly becomes the top choice in Industrial Computers. Achieving ambitious goals fuels your energy, and you eagerly contribute to setting these goals for Digital Marketing.

Your collaboration with the EU team of advertisers is close, aligning on strategy, while your connection with the sales team keeps you in tune with incoming traffic trends. Always on the lookout for opportunities to enhance outcomes, you thrive in a dynamic environment. We are in search of an adept Senior Paid Media Specialist to spearhead impactful campaigns. Your expertise will be instrumental in realizing our growth plans, ensuring seamless campaign execution, and fostering strong brand engagement.

On an average day, you'll...

• Review and optimize existing campaigns on various advertising platforms.
• Explore new features and functionalities to enhance campaign performance.
• Collaborate with cross-functional teams to understand marketing goals and objectives.
• Develop and fine-tune paid media strategies based on business priorities.
• Analyze campaign data to evaluate performance against key metrics.
• Generate regular reports highlighting key insights and areas for improvement.
• Provide data-driven recommendations to enhance campaign effectiveness.
• Conduct A/B tests on different elements of campaigns to identify optimal strategies.
• Implement changes to improve click-through rates, conversion rates, and overall ROI.
• Assess the performance of different campaigns and reallocate budgets as needed.
• Engage in regular meetings with the marketing, sales, and finance teams to align strategies.
• Communicate key findings, challenges, and successes with relevant stakeholders.
• Collaborate with creative teams to ensure consistency between ad creatives and campaign goals.
• Manage US Search Engine Marketing (SEM) activities, including Google AdWords, Bing Ads and Social Media Advertising channels and its corresponding budget as part of our growing digital marketing team.
• Research, advise and implement new opportunities in markets, target groups and keywords, and collaborate with SEO Content Writers to align paid and non-paid SEM activities.
• Be responsible for increasing revenue by digital campaigns, inbound marketing growth and have experience using CRM tools, (ie. Hubspot) for analysis. You work with monthly targets that will result in our annual growth.

The team you will be joining:

This multi-talented inbound marketing and ecommerce team consists of digital marketers, writers, designers and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You'll find them developing marketing campaigns, producing stunning product catalogs, curating our social media channels, penning website content and laughing daily at each other's terrible jokes. They're a collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience.

The Marketing Team is dedicated to driving brand visibility, engagement, and growth through strategic marketing initiatives. Our mission is to create compelling campaigns, establish a strong (online) presence, and show the world why OnLogic is the first choice in Industrial Computing. They're a collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience.

• Learn more about Life at OnLogic.
  
  

• At least 4-6 years demonstrated experience with digital advertising with accompanying success stories.
• Working knowledge of and experience with Google Ads (search, shopping, display, discovery, performance max and YouTube campaigns), Google Analytics and Google Search Console. Knowledge of SEMRush is an advantage.
• Bachelor's degree in Marketing, or a related field.
• Demonstrated success in developing and executing successful paid media campaigns.
• Experience in A/B testing and implementing data-driven optimizations.
• You are able to dive deep into the data, as well as to recognize trends at a global level and communicate them concisely.
• Proven track record of successfully delivering digital marketing campaigns.
• Excellent communication and collaboration skills.
• Ability to work in the U.S. without visa sponsorship.

Who we're looking for:

• You will be instrumental in driving our growth strategy through the successful delivery of digital marketing campaigns.
• Your strategic approach and cross-border collaboration will contribute significantly to increasing brand visibility, engagement, and market share.

Who we are:
OnLogic is growing, and we want to give you the same opportunity to grow in your career We design and manufacture specialized computers and hardware solutions for companies all over the world, helping them to make the seemingly impossible possible. Our computers are designed to work where others would fail, and it's our vision to be the first choice in industrial computing. To make that vision a reality, we've built a team of ambitious problem solvers, guided by the company's core values of Open, Fair, Innovative and Independent. We have an open office, open salaries and strive to be fair and transparent in our decision making. We encourage input and feedback from every member of our team and look to improve ourselves and our business every single day.

Diversity is an essential element of our core values. Not just respecting, but actively embracing a variety of backgrounds, life experiences, and opinions, helps us foster innovation, enhances our problem-solving capabilities, and promotes learning and engagement among the members of our team. We strongly encourage those with diverse backgrounds to apply.

We are committed to providing a safe, inclusive, and harassment-free workplace for all employees. We do not tolerate any form of harassment, discrimination, or bias based on race, ethnicity, gender, sexual orientation, religion, disability, age, or any other protected characteristic.

To learn more about our values, our mission and what it's like to work at OnLogic, visit

The salary range for this role is $95,000 - $105,000. We determine final compensation based on discussions with applicants and their experience in similar roles.

• A competitive Salary based upon your experience and the requirements of the role
• A comprehensive Benefits package
• 401k Plan with 3% Employer Contribution
• An Annual Profit Share Bonus
• Paid Maternity & Paternity Leave, and Short & Long Term Disability
• Opportunity to Participate in our Employee Stock Purchase Plan
• A personal development plan created to help you (and us) grow