Adjunct Instructor, Social Media Advertising - Los Angeles, United States - USC

USC
USC
Verified Company
Los Angeles, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description
The M.S.

in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern California's Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course
PRSM 53- Social Media Advertising.

This course covers the development of comprehensive social media advertising strategies that maximize budgets, ethically target its audiences and meet the goals of communication campaigns.

In this course, the Adjunct Lecturer will teach students how to:


  • Develop social media advertising objectives, strategies and tactics for a communication campaign or project.
  • Make media program or campaign planning decisions that are informed by social media research and data.
  • Recommend ethical ways to achieve target audience objectives for a social media campaign.
  • Devise ways to maximize the budget for social media advertising.
  • Create an approach to measure and evaluate the effectiveness of social media advertising in supporting an integrated paid, earned, shared and owned (PESO) communication campaign or project's goals.

_ _
Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience, particularly online teaching experience, is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.


USC reserves the "Adjunct" appointment for faculty teaching less than full-time at USC, who are employed full-time in a primary profession or career elsewhere.

Adjunct faculty typically teach only one course per year, but in exceptional cases, may teach one course per semester, if approved by the dean.


Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through the Careers at USC website.

More jobs from USC
See all jobs of USC