Marketing Coordinator - Washington, United States - AccorHotels

AccorHotels Washington, United States

3 weeks ago

Description

Join

us at Accor,

where

life pulses

with

passion
As apioneerin the art ofresponsiblehospitality, the Accor Groupgathersmorethan45 brands, 5,600hotels, 10,000 restaurants, and lifestyle destinations in 110 countries

Whileeachbrand hasitsownpersonality,whereyouwillbeable totrulyfindyourself,theyallshareacommonambition:
tokeepinnovatingandchallengingthestatus-quo.
Byjoiningus,youwillbecomeaHeartist,becausehospitalityis, first andforemost, aworkofheart.
Youwilljoinacaringenvironmentand a teamwhereyoucanbeallyouare. Youwillbein asupportiveplace togrow, tofulfilyourself, todiscoverotherprofessions and topursuecareeropportunities, inyourhotelor inotherhospitalityenvironments, inyourcountry oranywherein the world
Youwillenjoyexclusivebenefits,specificto thesectorandbeyond, aswellasstrongrecognition foryourdailycommitment.
Everythingyouwilldowithus,regardlessofyourprofession,willofferadeepsenseofmeaning, tocreatelasting,memorableandimpactfulexperiencesforyourcustomers,foryourcolleaguesand for theplanet.
Hospitality

is

a

work

of

heart

,
Join

us and

become

a

Heartist

.
Job Description

The Fairmont Washington D.C, Georgetown Social Media & Marketing Coordinator must be proficient on all Social Media platforms and willing to go to the extra mile with monitoring and execution of campaigns.

Position requires the ability to multi-task, problem solve and work well with both colleagues and external clients. They must provide support for all marketing and social events as required.

Responsible for assisting the Marketing Department in general day-to-day marketing tasks as well as implementing the social media strategy in order to increase brand awareness, improve marketing efforts and increase revenue.

Reporting to the Regional Director, Sales & Marketing, tasks and responsibilities include:

Assist the Marketing Department with implementation of creative social media strategies to promote the Hotel and its Bars, Restaurants and Entertainment to increase brand awareness, improve marketing efforts, and increase capture rate to increase revenue.

Support the team in rolling out organic and paid social media initiatives that align with campaign launches and other milestones.

Implement the social media strategy to achieve set KPIs
Help build and maintain the social content calendar across all platforms for regional and global usage.
Strong writing skills is a must and the ability to take an amazing photo is a plus.
Attend hotel activations to ensure social media coverage.

For example, but not limited to:
Restaurant brunches
Special dinners
Cocktail classes
Weekend day/night entertainment programming
Special events

Maximize all programming in Facebook/Instagram Stories
Proactively maximizes trending topics to increase social media engagement
Work directly with the Regional/Director of Sales and Marketing to:

Develop, schedule and manage all social media content and campaigns 90-days out.
Monitor traffic to ensure content and collateral is on brand, appealing and informative for all social media channels
Implement and monitor local ad campaigns to capture locals and in-market travelers
Review and present recommendations of all influencer inquiries for evaluation and next steps

Monitor all social media channels to ensure responses are provided to followers in a timely manner
Monitor user engagement and suggest content optimization. Evaluate and present top preforming content and adjust to maximize per channel opportunities
Generates monthly social media reports to measure success of every social media campaign
Keep abreast of the latest social media best practices and technologies
Uses social media marketing tools to better time manage all platforms
Create content for and update the Hotel's website and other guest-facing web sites
Provide limited graphic design services for guest- and colleague-facing collaterals in a brand-appropriate format and echoing the brand voice.

Marketing duties and responsibilities include:
Assist in traffic management of production, quotes, and invoices
Assist in organizing and updating content to all digital platforms: new images, copy, special offers, etc.
Assist in department with agency follow ups and submissions of design changes
Assist in the preparation of monthly marketing reports by collecting, and summarizing data
Assist in coordination of meetings and media visits
Assist in the distribution of digital assets to third parties: collateral, images, etc.

Provide administrative support to the Regional/Director of Sales and Marketing including scheduling, travel arrangements, expense reporting, and other duties as assigned.

Qualifications

Four-year college degree in Marketing or similar relevant field
Expert-level knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms' best practices
Proficient in Adobe and Google Analytics
Excellent time management skills and ability to effectively multitask
Keen design sense and experience working in Canva is a plus.

Works independently, self-sufficient with extremely strong organizational and time-management skills Adobe CS (Photoshop, Illustrator); and knowledge using a variety of social publishing, listening and reporting tools.

Quick learner with proficiency in Microsoft Office (Word, PowerPoint, Excel); basic understanding
Critical thinker and problem-solving skills
Must be willing to work nights, weekends and holidays as required by special events and business needs
Great interpersonal and communication skills

EXPERIENCE
2 or more years of experience as a Social Media and/or Marketing Coordinator or similar role
Experience with social media tools such as Hootsuite, Facebook Scheduler, etc.
Proven practical experience in social media content creation and copy
Additional Information

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Meet Adriënne, the director of sales and marketing

Diversity&Inclusionfor Accor means welcoming each and everyoneandrespecting their differences by giving priority only to qualities andskills in extending employment and development opportunities.

Our ambition is toprovide meaningful employment, a warm and welcoming culture, excellentworking conditions and to promote the development ofall people, including thosewith disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

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