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    Content Marketing Manager-USA - Austin, United States - Zortech Solutions

    Zortech Solutions
    Zortech Solutions Austin, United States

    19 hours ago

    Default job background
    Description
    3-5 years of experience in a Content Marketing Manager, Digital Marketing Manager, or similar role
    Proven track record in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
    Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, etc.)
    Experience in setting up and optimizing Google and LinkedIn Ad campaigns
    Excellent writing, editing, presentation, and communication skills
    Experience in the pharmaceutical, biotech, healthcare, or related industry is required
    Responsibilities

    Develop and Implement Content Strategy:
    Create a comprehensive content marketing strategy that aligns with company objectives and marketing campaigns

    Oversee Content Creation:
    Manage the production of original content, including blog posts, whitepapers, case studies, videos, and infographics

    Execute Digital Campaigns:
    Plan and execute digital campaigns, including SEO/SEM, email marketing, LinkedIn Ads, and Google ads

    Analyze Campaign Performance:
    Use analytics tools to measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

    Generate Leads through Content:
    Create content strategies to attract a qualified audience and convert them into leads

    Team Management:
    Lead a team of content creators, designers, and external agencies

    Stay Updated on Market Trends:
    Keep abreast of the latest life sciences industry trends and customer challenges

    Collaborate with Other Departments:
    Work closely with sales, product, and services to generate new content ideas
    Qualifications

    3-5 years of experience in a Content Marketing Manager, Digital Marketing Manager, or similar role
    Proven track record in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
    Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, etc.)
    Experience in setting up and optimizing Google and LinkedIn Ad campaigns
    Excellent writing, editing, presentation, and communication skills
    Experience in the pharmaceutical, biotech, healthcare, or related industry is required
    Responsibilities

    Develop and Implement Content Strategy:
    Create a comprehensive content marketing strategy that aligns with company objectives and marketing campaigns

    Oversee Content Creation:
    Manage the production of original content, including blog posts, whitepapers, case studies, videos, and infographics

    Execute Digital Campaigns:
    Plan and execute digital campaigns, including SEO/SEM, email marketing, LinkedIn Ads, and Google ads

    Analyze Campaign Performance:
    Use analytics tools to measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

    Generate Leads through Content:
    Create content strategies to attract a qualified audience and convert them into leads

    Team Management:
    Lead a team of content creators, designers, and external agencies

    Stay Updated on Market Trends:
    Keep abreast of the latest life sciences industry trends and customer challenges

    Collaborate with Other Departments:
    Work closely with sales, product, and services to generate new content ideas

    Role:
    Content Marketing Manager


    Location:
    Remote/US...


    Duration:
    Full Time

    Job Description

    Develop and Implement Content Strategy:
    Create a comprehensive content marketing strategy that aligns with company objectives and marketing campaigns.


    Oversee Content Creation:
    Manage the production of original content, including blog posts, whitepapers, case studies, videos, and infographics.


    Execute Digital Campaigns:
    Plan and execute digital campaigns, including SEO/SEM, email marketing, LinkedIn Ads, and Google ads.


    Analyze Campaign Performance:

    Use analytics tools to measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


    Generate Leads through Content:
    Create content strategies to attract a qualified audience and convert them into leads.


    Team Management:
    Lead a team of content creators, designers, and external agencies.


    Stay Updated on Market Trends:
    Keep abreast of the latest life sciences industry trends and customer challenges.


    Collaborate with Other Departments:
    Work closely with sales, product, and services to generate new content ideas.

    Qualifications


    • 3-5 years of experience in a Content Marketing Manager, Digital Marketing Manager, or similar role.
    • Proven track record in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
    • Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, etc.).
    • Experience in setting up and optimizing Google and LinkedIn Ad campaigns.
    • Excellent writing, editing, presentation, and communication skills.
    • Experience in the pharmaceutical, biotech, healthcare, or related industry is required
    Company information
    Zortech/Sunwill Solutions is an IT staffing firm based in Mississauga, Ontario, Canada. We work with some of the marquee clients of Canada. Our team comprises of experienced professionals which ensures quick turn-around-time (TAT) for our clients.
    Digital Marketing, Information Technology, Consulting, Artificial Intelligence, Software Development, Cloud Computing, IT Consulting

    #J-18808-Ljbffr
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