- Work with Demand Gen team to lead the strategy, planning and execution of integrated, omni-channel marketing campaigns to increase market awareness, generate demand, accelerate pipeline, and drive sales.
- Implement inbound and outbound campaigns incorporating email marketing, SEO, SEM, social, video, web, display, live/digital events, etc.; Closely monitor campaign performance and funnel conversion rates and optimize campaigns accordingly.
- Support campaign strategy, including channel and tactical plans and campaign messaging in collaboration with Channel Marketing experts (Web Strategy, Marketing Automation, Paid Media, Social Media) and Brand & Creative partners.
- Determine content required to support effective campaign strategies; Write content as needed.
- Collaborate with Rev Ops, Sales, Sales Strategy, Product Marketing, and Field Sales Marketing to align on campaign prioritization, communication, and optimization.
- Monitor customer engagement data, market trends, and sales/business insights to inform campaign plans; leverage data to identify, launch and test new strategic marketing campaigns.
- Collaborate among Demand Gen team to support automated lead nurture strategies to support overarching demand generation programs.
- Monitor lead nurturing, lead scoring, lead routing, and campaign effectiveness data to continuously optimize demand generation programs.
- Utilize campaign testing strategy to ensure customer-centric messaging and continuous optimization to improve campaign performance.
- 5+ years of full-time marketing experience.
- 2+ years of demand generation or integrated campaign planning experience.
- Experience implementing demand generation programs.
- Experience developing compelling messaging and voice across all digital channels; Experience writing channel/campaign-optimized content (Excellent copy writing skills).
- Excellent project management skills with the ability to prioritize and shift workload to meet deadlines.
- Comfortable with a balance of day-to-day execution and high-level strategy.
- Excellent communicator and creative thinker with an ability to use data to inform decisions.
- Tactical, hands-on experience with lead forecasting, reporting, and analysis – preferred
- Experience partnering with Business Development and sales teams to coordinate, communicate, and deliver campaigns that resonate deeply with customers along buyer's journey.
-
General Manager
3 weeks ago
Corestaff Services Boston, United States*Fulltime permanent position based in Boston. · Job Description: Operations Manager · As an Operations Manager, you will play a pivotal role in ensuring the smooth functioning of our company's operations. Your responsibilities will encompass a wide range of tasks, from overseeing ...
-
General Manager
3 weeks ago
Gecko Hospitality Boston, United StatesThe General Manager will be expected to lead their team of managers and staff by assuring that they are motivating the team to work hard, be enthusiastic, and to be excited about the restaurant industry. The General Manager must be able to mentor and General Manager, Manager, Res ...
-
General Manager
2 weeks ago
Goodwin Recruiting Boston, United StatesIf you are an experienced leader who loves managing a world-class, high-volume operation, driving financial success, creating a human connection with your guests, and building great teams, this job is for you Brand New Store Opening General Manager General Manager, Manager, Resta ...
-
General Manager
1 day ago
Taco Bell Boston, United StatesGeneral Manager · Boston, MA · General Manager · Are you a highly skilled and motivated individual looking for an immediate opportunity as a Restaurant General Manager? Do you thrive in a dynamic and fast-paced environment? If your answer is yes, then this is the perfect job for ...
-
General Manager
2 weeks ago
Patterson Companies, Inc. Boston, United StatesWe Are Patterson Patterson Companies, Inc. is focused on providing the best products, technologies, services and business solutions to the animal and oral health markets. We are seeking a motivated individual with strong sales and leadership experie General Manager, Operations Ma ...
-
General Manager
2 weeks ago
Paradies Lagardere - The Paradies Shops, Inc. Boston, United StatesThe ideal candidate will plan, direct, or coordinate the operations of the restaurant. Directs activities to optimize guest service and improves efficiency of operations to grow sales and maximize profits. Maintains an environment of first-class gues General Manager, Manager, Ope ...
-
General Manager
2 weeks ago
The Boston Beer Company, Inc. Boston, United StatesWe are currently hiring a General Manager at Sam Adams Boston Brewery in Boston, MA. The General Manager is responsible for leading and driving the growth of the location, acting as the face of the brand, and being the main point of contact for loc General Manager, Manager, Opera ...
-
General Manager
2 weeks ago
Goodwin Recruiting Boston, United StatesWe are seeking a Restaurant General Manager for our Boston Night Club. We offer a lively and trendy atmosphere with a ton of growth opportunities in our company for self-starters Restaurant General Manager Benefits. PTO 401 k with match. Employer-Sp General Manager, Night, Manage ...
-
General Manager
2 weeks ago
Goodwin Recruiting Boston, United StatesLocal Boston Company is seeking a manager for one of their locations. We have a solid food/liquor mix. Restaurant General Manager Requirements. Experienced Manager with full-service dining experience. Must have a minimum of 3 years' experience in Ful General Manager, Manager, Sta ...
-
General Manager
2 weeks ago
Related Partners, Inc. Boston, United StatesAre you a seasoned General Manager with a passion for luxury residential property management and possess an impeccable track record of excellence? Are you a natural leader who loves to mentor and help their team develop professionally? If so, Related General Manager, Manager, Res ...
-
General Manager
1 week ago
Aimbridge Hospitality Boston, United States PermanentJob Summary · The General Manager is a polished well-spoken and well-regarded ambassador who carries a strong vision for their hotel. He or she is charged with responsibility for all aspects of operations for their assigned property; providing support supervision and guidance to ...
-
General Manager
2 weeks ago
Cushman & Wakefield, Inc. Boston, United StatesThe Senior Regional Property Manager is responsible for the business plan execution for an assigned portfolio of properties. They will have a proven track record in managing a diverse portfolio of properties, be a motivator, a good communicator, and General Manager, Property Mana ...
-
General Manager
1 day ago
Tatte Bakery Boston, United States** General Manager - Tatte High Street** · **Job Category****:** Management **Requisition Number****:** GENER001261 Showing 1 location **Job Details** · **Description** · The General Manager (GM) is the face of Tatte within our communities and to our guests. A GM is responsibl ...
-
General Manager
3 days ago
Janie and Jack LLC Boston, United StatesJanie and Jack is looking for an inspired General Manager to lead the store team We know our General Managers are a big part of our success; they are passionate about creating and delivering an unrivaled customer-centric experience for their customers. Devoted to owning the busin ...
-
General Manager
2 weeks ago
Patterson Companies Boston, United StatesWe Are Patterson Patterson Companies, Inc. is focused on providing the best products, technologies, services and business solutions to the animal and oral health markets. We are seeking a motivated individual with strong sales and leadership experience to join our New England tea ...
-
General Manager
1 day ago
Sixt Boston, United StatesCompany Description · Job Description · Come Join the SIXT Boston Airport Team. We are searching for a dynamic and experienced General Manager to lead our luxury rental car company. The ideal candidate will possess strong operations, sales, and leadership skills to drive busine ...
-
General Manager
2 days ago
Janie and Jack Boston, United StatesJanie and Jack is looking for an inspired General Manager to lead the store team We know our General Managers are a big part of our success; they are passionate about creating and delivering an unrivaled customer-centric experience for their customers. Devoted to owning the busin ...
-
General Manager
2 days ago
Little Caesars Boston, United StatesBenefits · Bonus compensation · Paid time off · Flexible scheduling · Free meals or discounts · Medical insurance · Dental insurance · Vision insurance · General Manager · The Little Caesars General Manager will have primary day-to-day responsibility for planning, impleme ...
-
General Manager
2 days ago
Sixt Boston, United StatesCompany Description · Job Description · Come Join the SIXT Boston Airport Team. We are searching for a dynamic and experienced General Manager to lead our luxury rental car company. The ideal candidate will possess strong operations, sales, and leadership skills to drive busine ...
-
General Manager
2 weeks ago
Goodwin Recruiting Boston, United StatesWe are seeking an experienced Fine-Dining General Manager who is passionate about excellence in service to lead a beautiful upscale fine dining concept restaurant. Fantastic opportunity to join an international restaurant group with great growth oppo General Manager, Manager, Sta ...
Demand Generation Manager - Boston, United States - Houghton Mifflin Harcourt
Description
Press Tab to Move to Skip to Content LinkHoughton Mifflin Harcourt (HMH) is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes.
As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities.
HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visitJob Title:
Demand Generation Manager
Location:
Partially Remote (Tuesday & Thursday onsite -Boston)
Who we are:
HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators, and improve student outcomes.
As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities.
HMH serves more than 50 million students and 4 million educators in 150 countries.What you'll do:
The Demand Generation Manager will support the strategy, planning and execution of integrated, lifecycle marketing campaigns to increase market awareness, generate demand, accelerate pipeline, and drive sales.
Reporting to the Senior Director of Demand Generation, the ideal candidate must be a revenue-centric, data-driven marketer with proven success in designing inbound and outbound marketing strategies to support key business and marketing objectives.
A successful candidate will have a deep understanding of content marketing and how to leverage marketing channels to drive demand and support the customer across the customer journey.
This individual will collaborate with a team of Demand Gen and Channel marketers, as well as cross-functional business partners (Brand & Creative, Product Marketing, Field Sales Marketing, Rev Ops, Sales, etc.) to design, execute, measure, and optimize effective demand generation programs.
This position will require an understanding of how to use customer engagement data, market trends, and sales/business insights to design cohesive, multi-channel marketing campaigns that unearth and drive demand that results in revenue.
Responsibilities:
What you'll need:
Houghton Mifflin Harcourt (HMH) is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law.
We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.
We actively participate in E-Verify.#LI-VS1
Nearest Major Market:
Boston
Job Segment:
Channel Marketing, Marketing Manager, Product Marketing, Publishing, Education, Marketing
#J-18808-Ljbffr
