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Senior Marketing Specialist - Lehi, United States - Snap One
Description
Snap One is a leading manufacturer and exclusive source of control, A/V, surveillance, networking, power, and infrastructure equipment for residential and commercial professionals.
With a vast catalogue of today's most popular brands, Snap One is the premier choice for professional installers across the globe.
We believe that life's better when everything works together, and the same can be said about the collaborative work we do.
Join our award-winning team in our continuous quest to deliver the most brilliant, personalized smart living and smart business experiences to people around the world.
Position DescriptionReporting to the Senior Marketing Manager, the
Senior
Marketing
Specialist
–
Demand
Generation
drives
B2B
customer acquisition in three key market verticals: HomeAV, Security, and Commercial. This role will develop and secure new business relationships by communicating the value of Snap
One
at scale through lead generation,
including
outbound email campaigns, direct mail,
social media,
and other channels as needed.
This position requires the ability to thrive in a dynamic, fast-paced environment while demonstrating strong judgment, curiosity, and adaptability. The
Sr.
Marketing
Specialist
will collaborate with various business teams
, including product marketing, market management, creative services, and digital operations,
on acquisition strategy and directly contribute to company growth.
Specific Responsibilities
Research, strategize
,
and build lead generation campaigns in Snap
One's
three market verticals:
HomeAV, Security, and Commercial
Create high-performing, repeatable programs that blend traditional and innovative marketing strategies to deliver measurable
results
Activate Snap One social media channels to engage with prospective buyers through both organic and paid social content and
campaigns
Manage prospect, lead, and customer data inside the marketing database
(Braze)
Serve as
an
internal expert on key trends and behavioral activity that impact customer
acquisition
Collaborate across various departments on acquisition
strategy
Analyze campaign performance concerning leading indicators (CTR, CPL, etc.) and lagging indicators (
applications, new partners
, revenue, etc.) with a focus on revenue growth and
ROI
Analyze past campaign performance and identify new opportunities to improve existing marketing
efforts
Contribute to weekly, bi-weekly, and monthly reports to demonstrate campaign
success
Collaborate with the
Sales
team to ensure overall success in new dealer acquisitions and/or dealer
re-
engagement
Manage outsourced vendors for various
lead-generation
partnerships
Required Qualifications
Bachelor's degree in Communications
, Marketing
,
or
a
relevant field
5
to
meet
deadlines
Preferred Qualifications
Previous experience in consumer electronics
Experience using
Braze
Experience using
Salesforce
Experience using Meta Ads Manager and LinkedIn Campaign Manager
Working knowledge of Google Analytics
Snap One is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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