Chief Marketing and Communications Officer - New York, NY, United States - YAI - Seeing beyond disability

Description

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Chief Marketing and Communications Officer

If you are a current YAI employee, please click this link to apply through your Workday account.

Key Competencies and objective of ideal candidate:

• Strategically minded and disciplined.
• Enthusiastic thought leader.
• "Get it done" achievement work style.
• Great interpersonal skills.
• Develop and execute calendared big, strategic ideas that will dramatically increase mainstream awareness of YAI.
• Strategic and execution management of all branding initiatives for YAI and its affiliates.
• Effectively partner with and support communication needs of Advancement Department and all other YAI departments and affiliates.
• Drive digital marketing initiatives, including social media campaigns, to maximize online presence and engagement.
• Manage communications and marketing teams.
• Design effective internal messaging campaigns, aligning with strategic plan and CEO initiatives.

Key/Essential Functions & Responsibilities

• Designs a thoughtful, forward-thinking and comprehensive multi-channel/cross-functional marketing and communications strategy designed to promote awareness of and engagement with the YAI Network, its wide array of services for individuals with I/DD, and its impact in our communities across the nation.
• Effectively infuses marketing and communications into every aspect of the organization's work, ensuring continuity of messaging and branding to support effective and efficient achievement of YAI's objectives.
• Establishes a well-developed and comprehensive execution plan to clearly define and effectively achieve the strategy and objectives, with a focus on implementation of the most impactful strategies in alignment with YAI's strategic plan and organizational priorities.
• Builds a framework for long-term goals designed to position YAI for success, including detailed plans addressing timelines, resources and deliverables and modifies accordingly based on changing initiatives, practicality, stakeholder feedback and analytics measuring effectiveness of efforts.
• Develops YAI's brand strategy, strengthening and increasing visibility of YAI Network to the general public, peer advocacy groups, government organizations, elected officials, potential partners or funders and driving a consistent and strong external image of the organization.
• Collaborates with executive and senior leadership to align and direct internal communication and marketing strategies with key initiatives and strategic goals, and partners with staff across the organization to ensure brand and message alignment in all digital and traditional forums and communications.
• Facilitates integration of core YAI principles, goals and values across the YAI Network and develops aligned and targeted messages for key audiences including the people we support, their circles of support, all affiliate agencies and YAI operations nationally.
• Leverages a variety of marketing and communications tools for multi-channel approaches across digital and traditional platforms to convey engaging messages and maximize exposure, ultimately increasing public, media and social media presence and enhancing visibility of YAI across the United States.
• Cultivates relationships with media outlets including print, online and broadcast journalists, editors or influencers, to increase reach and demonstrate YAI's impact on the field and the people we support.
• Accountable for the overall distribution of content through various channels, including traditional media, website, social media and various internal communications channels, reviewing all collateral and messaging to employ an appropriate and accessible mix of messages for internal and external audiences.
• Continually monitors (or directs the monitoring of) effectiveness of marketing and communications strategies, collecting and analyzing data to identify trends to assess the impact and reaction of audiences to messages and adapts approaches, channels of communication and messaging accordingly.
• Participates in the development and management of the staffing, revenue and/or expense budgets for the department.
• Identifies and establishes meaningful key performance indicators for the organization's marketing and communications functions in collaboration with Board, CEO, etc.
• Ensures accessibility of all communications to all stakeholders both internally and externally.
• Supervise, manage, and foster the growth of YAI's marketing and communications team.
• Stays abreast of developments and best practices in marketing and communications, assessing methods and messaging likely to prove effective for YAI's various internal and external audiences and needs; designs and implements innovative and creative solutions including multi-avenue approaches, findings new ways to connect with the public, donors, potential partners and others.

Minimum Qualification Requirements including education, experience, licensure/certification, etc. and essential physical capabilities (e.g. lifting, assisting lifting, standing, etc.)

• A bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 10+ years of experience in Communications, Marketing, or Public Relations.
• Minimum of 8+ years in a leadership role overseeing communications and marketing strategies.
• Proficiency in managing public relations and communications strategies for a complex organization.
• Successful track record in managing and executing media campaigns across various channels and to multiple audiences.
• Expertise in market research and data analysis methods.
• Ability to apply marketing techniques over digital and non-digital channels.
• Demonstrated ability to build a brand and manage the reputation of a major organization.
• Excellent relationship, people, and project management skills.
• Exceptional communication skills; credible and polished communicator both written and verbal.

Preferred Qualification Requirements ( desired requirements beyond MQRs above)

• MBA or other graduate degree.
• Extensive experience as a primary spokesperson for a major organization.
• Experience within a nonprofit organization or community-focused setting.

Compensation

• Annual salary range: $200,000 to $225,000 depending on skills and experience
• Generous benefits package

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a Vietnam or disabled veteran. YAI is an Equal Opportunity Employer.

About Us Our Roots:

YAI was launched in February of 1957 out of a small school in Brooklyn, New York. Initially staffed by Co-Founders Bert MacLeech and Pearl Maze MacLeech alone, their pilot program served just seven people. According to Bert, from its very beginning YAI has been dedicated to providing innovative services for the I/DD (intellectual and/or developmental disabilities) community. MacLeech envisioned a, "total life adjustment approach, emphasizing personal growth, social responsibility, employment goals, and the development of independence for the individual." At a time when institutional living was the norm for people with I/DD, this vision was nothing short of revolutionary.

YAI Today:

Today, YAI has a team of over 4,000 employees and supports over 20,000 people in the I/DD community. This extraordinary growth shows the ongoing need for these important services, and YAI's success in offering them. YAI supports people with autism, Down syndrome, and Cerebral Palsy, among others. Operating throughout Downstate New York and Northern New Jersey, YAI now offers more than 300 programs for people of all ages.

Better Together:

At YAI, we are driven by our mission of living, loving, working, and learning. This applies not only to the people we support, but to our staff as well. Commitment and passion for the work continue to unite employees and drive the organization forward. Empowering the people we support to reach their goals remains at the heart of our organization.