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    Manager, Paid Social - Bethesda, United States - Total Wine

    Total Wine
    Total Wine Bethesda, United States

    1 week ago

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    Description


    Total Wine & More is looking for a Paid Social Manager to join our Marketing Department onsite in Bethesda, MD.

    You will be responsible for planning, implementing, and optimizing digital advertising campaigns to drive online and in-store traffic, revenue, increase brand visibility, and enhance overall customer engagement.

    This role requires a strategic thinker with a deep understanding of digital marketing trends, proficiency in MarTech tools, strong project management skills, and a proven track record in managing successful campaigns.

    You will report to the Marketing Director, Paid Social, Affiliate and Display.


    You will:

    • Oversee the planning, execution, and optimization of paid media campaigns, including but not limited to social media advertising, display & video advertising, and affiliate marketing with internal and external teams.
    • Manage and optimize campaign performance based on key metrics, ensuring maximum return on investment across platforms like Meta, Pinterest, Affiliate and Programmatic Display. Suggest new tactics for campaigns, be the stakeholder in understanding what campaigns drive the best performance by various target/ KPIs like audience targeting & creative tactics.
    • Monitor agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals.
    • Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing.
    • Utilize analytics tools to track, analyze, and report on key performance indicators. Use tools like Adobe, in platform analytics, and work with customer insights team on weekly/monthly reporting. Provide regular reports and insights on campaign performance to key stakeholders.
    • Identify opportunities for growth and improvement based on data analysis, A/B testing, and market research. Constantly testing creative, campaign and audience to drive growth in revenue, ROAS and engagement.

    You will come with:
    If you are not currently located in the Metro D.C.

    area, as we are a fully onsite workplace, please include cover letter indicating your plans to relocate to the Metro D.C.

    area.


    • Bachelor's degree in marketing, business, or related field. 7+ years of strong experience managing and optimizing ecommerce campaigns on platforms in Facebook Ads, Pinterest Ads, Google Ads and others. From creation to optimization to analysis. With a focus in retail and paid media.
    • Experience with Google shopping/PMAX ads including setup of the product catalog.
    • Analytical mindset with the ability to interpret data and make strategic recommendations.
    • Proficiency in MarTech tools for campaign automation and optimization.
    • Strong project management skills with a focus on timely execution.
    • Experience managing and optimizing digital advertising budgets effectively.
    • Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.
    • Relevant certifications from platforms like Facebook Blueprint, Google Ads, or others can be a plus.
    We offer


    • Paid Time Off (PTO)
    • Generous store discounts
    • Health care plans (medical, prescription, dental, vision) 401(k), HSA, FSA, Pre-tax commuter benefits
    • Disability & life insurance coverage
    • Paid parental leave
    • Pet insurance
    • Critical illness and accident insurance
    • Discounted home and auto insurance
    • College tuition assistance
    • Career development & product training
    • Consumer classes & More
    Grow with us


    Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year.

    Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at

    Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More.

    Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

    Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.


    The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications.

    Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

    #J-18808-Ljbffr
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