- Research and insight development for client industry/brand/product
- Conduct team and client facing meetings
- Vet and negotiate media vendors, offline and online
- Create Flowcharts around campaign initiatives that support client goals and KPIs
- Create spec sheets for internal and external purposes
- Set up media campaigns, including generating Insertion Orders, trafficking artwork
- Launch and managing paid media campaigns, ensuring they deliver predicted results and adhere to budget parameters
- Optimize campaigns to increase performance and steer outcome
- Create and deliver routine campaign performance reports to clients
- Conduct associated accounting related functions, including review/approving media vendor invoices
- Experience in media planning and media strategy
- Analytical skills and proficiency in data analysis
- Strong communication skills, both written and verbal
- Knowledge of new media trends and platforms
- Attention to detail and ability to handle multiple projects simultaneously
- Ability to work independently and in a team
- Experience in the tourism, healthcare, food & beverage, consumer, or legal industries is a plus
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
-
Digital Client Service Secialist
5 days ago
Mediabistro New Orleans, United StatesDigital Media Client Specialist · WDSU, the NBC affiliate in New Orleans, Louisiana, is looking for a Digital Media Client Specialist. You will work with the Sales Account Executives and their clients to ensure successful digital and web advertising campaigns. We're looking for c ...
-
Digital Client Service Specialist
3 weeks ago
Hearst New Orleans, United StatesJob DescriptionDigital Media Client SpecialistWDSU, the NBC affiliate in New Orleans, Louisiana, is looking for a Digital Media Client Specialist. You will work with the Sales Account Executives and their clients to ensure successful digital and web advertising campaigns. We're l ...
-
Digital Client Service Specialist
2 weeks ago
Hearst New Orleans, United StatesJob Description · Digital Media Client Specialist · WDSU, the NBC affiliate in New Orleans, Louisiana, is looking for a Digital Media Client Specialist. You will work with the Sales Account Executives and their clients to ensure successful digital and web advertising campaigns. W ...
-
Marketing Director
2 weeks ago
Planetizen New Orleans, United StatesWho We Are · is the most visited urban planning website in the United States, providing training, news, jobs, and continuing education across multiple products and services. publishes 40 times a week, including news, analysis, and commentary, in addition to hosting regularly upd ...
-
Communications Campaigns Manager for Digital
3 weeks ago
Workday New Orleans, United StatesLe contenu du poste est libellé en anglais car il nécessite de nombreuses interactions avec nos filiales à l'international, l'anglais étant la langue de travail./This job description is written in English as this role requires daily interactions with sites and colleagues around t ...
-
Digital Client Service Specialist
2 weeks ago
Hearst New Orleans, United StatesJob Description · Digital Media Client Specialist · WDSU, the NBC affiliate in New Orleans, Louisiana, is looking for a Digital Media Client Specialist. You will work with the Sales Account Executives and their clients to ensure successful digital and web advertising campaigns. W ...
-
Marketing Director
3 weeks ago
Planetizen New Orleans, United StatesWho We Are · Planetizen is the most visited urban planning website in the United States, providing training, news, jobs, and continuing education across multiple products and services. Planetizen publishes 40 times a week, including news, analysis, and commentary, in addition to ...
-
Marketing Director
3 weeks ago
Planetizen New Orleans, United StatesJob Description · Job DescriptionWho We Are · Planetizen is the most visited urban planning website in the United States, providing training, news, jobs, and continuing education across multiple products and services. Planetizen publishes 40 times a week, including news, analysis ...
-
US Experienced Financial Advisor
2 weeks ago
Edward Jones Slidell, United StatesWe're bullish about your future here. · Your experience is valuable to us - and we know you have options. But we offer something the competition simply can't: our unique branch-team business model. One financial advisor and one branch office administrator entirely focused on bui ...
Advertising Media Planner - New Orleans, United States - Morgan & Co.
Description
Company Description
Morgan & Co. is a New Orleans based media agency that helps brands understand their ideal customers, acquire more, and reduce the cost of acquisition. We use Strategy, Audience Analysis, Media Planning, and Campaign Analytics to increase the return on a brand's marketing investment. Our expertise lies in designing and managing strategies across digital, traditional, and experiential channels, all driven by data and insight that reveal opportunities for a brand to solve consumer needs. We specialize in the tourism, healthcare, food & beverage, consumer, and legal categories.
Role Description
This is a full-time hybrid role for an Advertising Media Planner. The Advertising Media Planner will be responsible for day-to-day tasks related to media strategy, planning, negotiation, and management and reporting of campaigns. The role will manage several client campaigns, across different industries, with budgets in the mid-six to seven figures. The role will require the possession and delivery of media planning expertise that gives clients comfort and confidence, providing ideas and recommendations that address their needs, support their objectives, and grow their business in a measured way. As a master of media strategy and planning, there is a need for deep understanding of the role media channels play, as well as functional knowledge of planning ads across online, offline and non-traditional platforms. The outcome is the creation of an effective media plan that exceeds client goals, while empowering the media buying team to produce their greatest work.
Responsibilities:
Qualifications