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Director of Marketing - Geneva, United States - Finger Lakes Health
Description
Director of Marketing & Digital StrategyGeneva General Hospital
·
Community Services
Full Time
Days
Our Mission
To improve the health and well-being of our diverse communities.
Our Vision
UR Medicine Finger Lakes Health will be recognized as the best health system.
Our Values
To achieve our mission, we are guided by a common set of values that direct us in everything we do:
H
ealth
E xceptional care and service
A cts of kindness
R esponsibility and respect
T eamwork
UR Medicine Finger Lakes Health
is a nonprofit organization that cares about the community it serves.
Our community is what makes us strong, so we are committed to providing to best quality of care and services to our patients and their loved ones.
We offer excellent PTO and benefit packages. We are committed to offering a work to life balance for our employees.OUR LOCATION:
UR Medicine Finger Lakes Health is nestled in the heart of the Finger Lakes region. Geneva, New York offers options for both urban and rural lovers. An easy hour drive from both Syracuse and Rochester, both cities offer a blend of history and modern events. The Finger Lakes region itself is lush with beautiful state parks, hiking trails, lakes and natural wonders. The area is rich with both established and new wineries. There are many wine trails along the Seneca, Keuka, and Cayuga Lakes.
We are a short drive from the Chimney Bluffs, waterfall attractions such as Buttermilk State Park and one of the Great Lakes - Ontario Lake.
POSITION SUMMARY:
Responsible for planning, directing, and implementing business/market development strategies, initiatives, and performance measures to achieve sustainable market growth
Responsibilities include:
market research and analysis, advertising and marketing communications, and referral development. Managing the development/implementation of strategic marketing plans for health system, service lines, and physician practices.
Developing reports to support strategic marketing process, marketing research, and reporting of competitive market data; coordinating the development of new and expanded programs; evaluating the feasibility of new services; implementing marketing and digital strategies; manage and social media; serve as webmaster by maintaining brand integrity of , manage and update content; manage new physician marketing; create and distribute media releases and other duties as assigned by VP to accomplish overall departmental or organizational objectives.
QUALIFICATIONS:
EDUCATION:
Minimum:
Bachelor's degree is health care administration, marketing, or related field
Preferred :
LICENSE:
PROFESSIONAL CERTIFICATIONS:
W
ORK EXPERIENCE:
Minimum :
5-7 years of experience in strategic planning, healthcare marketing, social media content creation (including video) and digital marketing strategies, public relations, and/or communications required.
Preferred :
Strong analytical and presentation skills, Microsoft Office, Adobe Creative Suites (primarily InDesign and Photoshop), Canva, Google Analytics.
SKILLS:
Minimum :
Demonstrated ability to handle confidential information with discretion and ability to deal with the public in a professional and courteous manner.
Salary Range:
$83,900 – $92,200
NO REMOTE WORK AVAILABLE, POSITION 100% ON SITE IN GENEVA, NY.
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