Gc Social Media Marketer - Houston, United States - Home Depot / THD
Description
Position Purpose:
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
- 40% Support community management by engaging with customers in comments, messages, etc. and interacting with leaders/influencers in home décor space to grow our following. Supports outreach with social influencers and Real Authentic and Genuine content to be leveraged throughout the omnichannel marketing experience.
- 30% Responsible for social media content execution to support new customer acquisition and engagement. Collaborates with Brand & Content team and owns adhoc content creation in platform, including but not limited to photo, audio, & video editing, content formatting, scheduling and supporting paid advertising.
- 20% Measure and optimize content strategy and creative formats based on social analytics and performance metrics. Provide recommendation and findings to internal stakeholders from A/B testing and content reviews.
- 10% Identify social media trends and best practices by conducting competitor audits, internal/external research, continuing education, etc.
Preferred Qualifications:
- Bachelor's degree in Marketing, Journalism, Public Relations, English, Communications or a related field.
- 2+ years of experience in Marketing, Social Media or Marketing Content Creation for ecommerce and/or B2C brand.
- Demonstrated competencies with organic & paid content across various social media platforms including, but not limited to: Facebook, Instagram, Pinterest, TikTok, X (Twitter), YouTube, LinkedIn, Reddit, etc.
- Social media marketing and optimization skills.
Execution of paid media campaigns such as:
media planning, budgeting, A/B testing, reporting
- Excellent communication and writing skills, both written and verbal with strong attention to detail.
- Demonstrated proficiency in social community management and moderation, including managing brand SOV, comments, reviews, mentions, etc.
- Experience with social listening tools/dashboards like Sprinklr, Hootsuite, etc.
- Proficient in social media performance and data reporting.
- Preferred skills (Bonus Points):
- Certifications and credentials in social media management, digital marketing, etc.
- Shooting and/or editing video content using various equipment (DSLR, iPhone, etc.)
- Comfortability with creating VOs (voiceovers), trending audio, appearing in "live" experiences, etc.
More jobs from Home Depot / THD
-
Dc Area Supervisor
Westfield, United States - 3 weeks ago
-
Global Security Operations Center Operator
Atlanta, United States - 1 day ago
-
Store Co- Manager
Hawthorne, United States - 1 day ago
-
Product Management Manager
Atlanta, United States - 3 weeks ago
-
District Installation Manager- Tempe, Az
Tempe, United States - 1 day ago
-
Contractors' Warehouse
Roseville, United States - 1 week ago