- Inspire customers through the conceptualization of new products for end use markets including their point of difference in customers' categories that use Ocean Spray ingredients. Develop marketing campaigns and sales tools, deliver customer or market presentations that showcase the opportunity with consumers.
- Develop, own and execute the annual marketing plan to include management of the marketing budget for trade and promotional events, advertising and digital content on various platforms including the ingredients website, and other project related initiatives that supports delivery of the AOP target.
- Collect, analyze and assess market intelligence relevant to the customer segments and define strategies to increase product relevance; champion new business proposals and showcase thought leadership utilizing up-to-date knowledge of markets, relevant consumer insights and analytics solidifying Ocean Spray's reputation as an trusted advisor.
- Execute integrated marketing campaigns (including product sampling, content, website, email, webinars) that drive market engagement over the plan year to drive awareness and generate sales leads for Ocean Spray ingredient products and solutions leading to sales conversion and ROI of the marketing spend.
- Identify market segment, category and consumer insights and develop compelling sales tools that demonstrate Ocean Spray as a thought leader in cranberry, dried fruits, and inclusions more broadly. Leverage these insights with the sales network for customer meetings with R&D and marketing to drive interest for cranberry solutions and shift the discussion from price to value delivered in the customer's application for their consumer target.
- With the sales network, conduct competitive analysis to monitor Ocean Spray's market share in key market segments across regions. Identify gaps on important product platforms, services or ways of working that Ocean Spray should respond to and work with functional leaders to deliver these improvements/ enhancements.
- Build and develop strong relationships with the sales network (regional sales leaders, KAM, and broker network) to maintain clear understanding of their priorities and objectives with key customers. Identify where direct marketing team can engage to make a difference in the customer relationship and future sales growth.
- As a leader, engage to coach, guide and influence direct report and influence team members to enable their best performance and ongoing talent development.
- Represent Ocean Spray Ingredients at trade events to promote the company when needed.
- Bachelor's degree in Marketing, Business Administration or related field
- Ability to develop a product launch project from concept to shelf, demonstrated by launching at least 4 products or services in food and beverage-related market within the last 3 years.
- Ability to develop brand and go-to-market strategy to create the right marketing plan to grow the base business alongside supporting new launches. At least 5 years of experience in brand execution with a solid understanding of consumer, customer, and shopper marketing levers
- 10+ years of experience in Marketing with at least 3-5 years in an innovation development role and 5 years in a brand execution role; Must possess working knowledge of both Brand Innovation and Brand Building practices and principles.
- Insights Driven. Must have experience using various types of syndicated data. E.g. AC Nielsen, LDIA, Dunnhumby, IRI etc.
- 5 years of experience with project management and stage gate type frameworks such as Compass, Agile, Sprint, and Product, Package and Price.
- 5 years of experience with New Product Development (NPD) including technical aspects (e.g., leading consumer research, developing claims, product design, regulatory/legal requirements, and navigating approval and product coding systems)
- Master's degree in business administration (MBA), or related, or the foreign equivalent.
- Complete insurance package on Day-1 that includes a plethora of health and wellness programs
- Health, Dental, and Vision insurance
- Health savings account
- Flexible spending account
- Life and accident insurance
- Employee assistance program
- Telehealth services
- Fertility benefits
- Transgender benefits
- 1:1 health coaching and more
- 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
- Short-Term Incentive/Performance bonuses
- Flexible scheduling options
- Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
- Holiday pay for 12 holidays
- Career development and growth opportunities
- Tuition/Education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Parental leave
- Bright Horizons Family Solutions - Back-up care, tutoring, etc.
- Adoption assistance
- Bereavement leave
- Up to $300 fitness reimbursement
- Up to $300 massage reimbursement
- Employee appreciation events
- Employee discounts
- Charitable giving
- Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.
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Sr. Manager, Strategic Marketing - Boston, United States - Ocean Spray Cranberries
Description
Ocean Spray is hiring for a(n) Sr. Manager, Strategic Marketing We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.The Sr Marketing Manager is responsible for the development of marketing strategies and tactics that support the global Ingredients business to meet its annual business objectives and contribute to the LRP process. This role works in partnership with the regional sales leaders and other key stakeholders to drive awareness, sampling, customer engagement and eventual commercialization of Ocean Spray ingredients in food and beverage applications with customers. The manager will oversee one direct report while also collaborating with team leads in LATAM and AP.
Fundamental to the role will be managing the Ocean Spray Ingredients portfolio including market analysis to identify opportunities for new products and renovation of existing products in the portfolio that will attract new customers in target market segments while retaining existing customers. The role will be responsible for designing marketing campaigns for the sales network that drives customer "push" while also implementing customer "pull" campaigns that communicate Ocean Spray's value proposition and generates sales leads. This leader will be responsible for all elements of the marketing mix including Ocean Spray Ingredients communications, brand positioning, end-user engagement, and content creation for new and existing digital platforms. The leader will work cross functionally with key contributors that support the delivery of marketing initiatives through strong collaboration with internal teams.
A Day in the Life...
Required
Bachelor's or University Degree (Required)
Master's Degree (Preferred)
Work Experience:
Years of Experience: At least 10 Years of Experience
Benefits:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
