Director of Marketing - Tampa
9 hours ago
Job description
Location:
Tampa Bay, FL (On-Site)
Reports to:
President
Department:
Marketing
Classification:
Full-Time, Exempt
About Tampa Bay Sun FC
Tampa Bay Sun FC is Tampa's first major women's professional sports team.
We are building more than a football club — we are building a movement rooted in competitive excellence, community connection, and leadership in women's sports.
Our vision is to become a best-in-class professional club, connected with our community–particularly in Ybor City–and a strong voice for women's sports in Tampa Bay and beyond.
We are in a critical growth phase, and marketing leadership will play a defining role in shaping the trajectory of this organization.
Position Overview
The Director of Marketing & Communications is responsible for building and executing an integrated marketing and communications strategy that drives measurable revenue growth, strengthens brand equity, and deepens community connection.
Reporting to the President, this role oversees brand strategy, paid and earned media, grassroots activation, fan engagement, and communications efforts.
The successful candidate must be comfortable setting strategy while also executing tactically, prioritizing effectively, and maximizing impact through thoughtful resource allocation, while leveraging data analytics to measure ROI.
We are seeking a strategic builder — someone who combines creative brand thinking with operational rigor, fiscal discipline, and strong cross-department collaboration.
Strategic Marketing & Revenue Impact
Develop and execute a 12-month integrated marketing and communications plan aligned with ticket revenue and organizational KPIs
Design and lead revenue-generating campaigns, including single-match tickets, season tickets, group sales, theme nights, and promotions
Build evergreen and lead-generation programs to grow the fan base
Establish clear performance benchmarks and regularly report results to leadership
Integrate both evergreen and themed merchandise into broader marketing and revenue-generating campaigns.
Success is measured by revenue growth, fan acquisition, brand awareness, and organizational impact.
Budget Ownership & Fiscal Discipline
Develop, manage, and adhere to the departmental budget
Forecast spend accurately and allocate resources strategically
Evaluate ROI across paid, earned, and organic media, events, grassroots initiatives, and promotional efforts
Proactively adjust campaigns to optimize performance within approved budget parameters
Financial discipline and responsible stewardship of resources are essential.
Project Management & Execution
Build clear campaign briefs, timelines, and workflows
Deliver marketing initiatives on time and within budget
Create internal systems that support scale and operational efficiency
Maintain strong organization in a fast-paced sports environment
Leverage data analytics tools to measure reach, engagement, and revenue conversion rates
Cross-Department Collaboration
Partner closely with Ticket Sales, Corporate Partnerships, Operations, and the Tampa Bay Sun Foundation
Align marketing initiatives with sales and sponsorship priorities
Participate as a collaborative and solutions-oriented member of the leadership team
Support theme nights, promotional events, and game-day activations
Collaboration and communication across departments are critical to success in this role.
Brand & Communications Leadership
Oversee brand positioning and ensure consistency across all touchpoints
Manage local media relations and press communications
Develop and execute paid media strategies (TV, OOH, radio, print, digital) aligned with revenue goals
Lead grassroots and community-based marketing initiatives
Oversee promotional items, giveaways, and fan engagement programs
Team Leadership & Delegation
Lead and develop marketing staff and external partners
Delegate effectively while maintaining strategic oversight
Foster accountability, professionalism, and performance standards within the department
This role requires someone who can elevate others while maintaining clear direction.
Qualifications
Experience
5–8 years of progressive marketing experience with increasing leadership responsibility
Demonstrated success leading revenue-generating marketing initiatives
Experience leveraging data analytics tools to measure marketing outcomes
Experience managing defined marketing budgets with measurable ROI
Experience operating in lean, high-growth, or startup environments strongly preferred
Prior experience in sports, live events, or consumer brands is a plus
We are less concerned with years of experience and more concerned with demonstrated capability, discipline, and results.
Core Competencies
Strategic thinking with hands-on execution capability
Strong financial discipline and comfort operating within constrained budgets
Excellent project management and organizational skills
Ability to collaborate cross-functionally and build trust
Data-driven decision-making mindset
Strong written and verbal communication skills
Adaptability in a fast-paced, evolving sports environment
Work Environment
Full-time, on-site position in Tampa Bay
Requires nights, weekends, and event-based schedule flexibility
This is not a remote role
Tampa Bay Sun FC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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