Director/team Lead, I&i Biosimilars Marketing - Collegeville, United States - Pfizer

Pfizer
Pfizer
Verified Company
Collegeville, United States

2 weeks ago

Mark Lane

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Mark Lane

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Description

ROLE SUMMARY


This is an exciting time to join the growing Inflammation and Immunology (I&I) business unit and make a positive impact in the US supporting the advancement of biosimilars.

This is a unique professional opportunity to both lead the highly anticipated launch of ABRILADA (adalimumab-afzb), Pfizer's adalimumab biosimilar to Humira (one of the largest pharmaceutical products in the world), while also overseeing the continued growth of INFLECTRA (infliximab-dyyb), the leading infliximab biosimilar in the US.


The Director/Team Lead, I&I Biosimilars Marketing will have a highly visible and critical cross functional leadership role that will be responsible for marketing strategy across the franchise.

This includes leading the go-to-market strategic planning and launch management for ABRILADA as well as advancing critical priorities to support continued growth of Pfizer's flagship biosimilar, INFLECTRA.

The director will ensure I&I Biosimilars embraces Bold Moves for both brands, oversee insight generation and critical research priorities, engage in launch excellence, and ultimately ensure a successful commercial launch of ABRILADA.


ROLE RESPONSIBILITIES
In order of importance, indicate the primary responsibilities critical to the performance of the role.

It is recommended not to list actual tasks but focus on 5-8 essential responsibilities that highlight accountability and level of judgment required.


  • Responsible for leading strategic considerations for marketing across the franchise in I&I Biosimilars, including identifying potential synergies across brands, areas of innovation, and/or efficiencies
  • Lead launch planning for ABRILADA, coordinating with cross functional partners to develop detailed, tangible and actionable plans across customer groups (eg, patient, HCP, payer/PBM, specialty pharmacies), to ensure a successful US commercial launch of ABRILADA; ensure attainment of key milestones
  • Collaborate with Analytics, Payer and Channel Access (PCA), Marketing and other stakeholders on prioritized research and analyses for I&I Biosimilars to inform ABRILADA gotomarket strategies and advance continued insight generation and goforward planning for INFLECTRA lifecycle management
  • Develop scenario planning across portfolio, taking into account competitive dynamics and risk mitigation needs; collaborate with Global to ensure ongoing, strong competitive insights and related planning
  • Act as commercial lead with PGS team to ensure continued strong supply management for I&I Biosimilars
  • Collaborate with Pfizer enCompass (HUB) to identify and advance initiatives to further enable patient access to I&I Biosimilars
  • Provide strategic oversight for sales and launch meetings; maintain strong relationships with Sales leadership and account management
  • Be responsible for innovating and developing Bold Moves that support the uptake of the I&I Biosimilar portfolio
  • Lead operating plan development for I&I Biosimilars for 202
  • Collaborate effectively across I&I Biosimilars, Sales, Account Management, Medical, Legal and Regulatory to help address evolving customer needs across I&I Biosimilars including with HCPs, institutions, patients, payers/PBMs, etc
  • Manage 12 full time or onassignment marketing team members; manage agencies and vendors to advance I&I Biosimilars marketing and launch priorities
  • Present updates to leadership on I&I Biosimilars including launch planning

QUALIFICATIONS


Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including: education/licenses/certifications, relevant experience (where legally permissible), technical and/or other job-related skills.


  • Bachelors degree required, MBA preferred
  • 5+ years of professional experience required
  • 7+ years of broad pharmaceutical experience preferred
  • Previous product launch and inline US Marketing experience preferred
  • Previous specialty and/or biologics experience highly desirable
  • Experience with synthesizing data or complex information and distilling criticalcustomer insights
  • Ability to think strategically while also ensuring executional excellence
  • Strong project management skills, including ability to lead multiple projects simultaneously
  • Excellent verbal and written communication skills across various stakeholders, including for senior management presentations
  • Strong team player with ability to lead effectively without authority
  • Proactive selfstarter, actionoriented, resultsfocused
  • Previous experience managing agencies and/or vendors preferred
  • Financial acumen in managing A&P and developing forecasts preferred
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Up to 20-30% Travel, dependent on company policies re latest public health guidance

Relocation support available

Relocation assistance may be available based on business needs and/or eligibility.
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