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Director of Sales and Marketing
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Director of Sales and Marketing - Sarasota, United States - HRA
Description
Job DetailsDescriptionThis individual will lead the sales and marketing efforts of the community by developing and maintaining strong relationships with referral sources as well as potential residents and their families.
You will be in charge of managing 1-2 other individuals that will assist in the sales effort and will report directly to the community executive director.
Essential Functions:
Maintains a high level of occupancyMaintains up-to-date records of all communication with prospective customers using the appropriate lead management system specified by the Regional Dir.
of Sales and MarketingOversees the tracking of prospective customer from initial contact through to close and move-inPossesses and maintains a strong knowledge of the community, its benefits, and the services providedPossesses and maintains a strong knowledge of all competitor's unique selling points, services provided and ratesBuilds and maintains a positive and trusting relationship with prospects through listening and understanding needs and asking questions to acquire more information about specific situationsRemains current on unit status and vacancy mapIntroduces prospective residents and family members to associates, as well as other residents providing opportunities for them to experience the benefits and warmth of the communityGuiding the prospect to make the decision that best fits their individual needsAttempts to close early and oftenIs able to overcome objections and close the saleMeets sales, phone out and appointment standards on a consistent basisProvides regular reports to the Dir.
of Sales & Marketing regarding sales achievements, status of interested prospects, and implementation of the marketing planProvides the family with all move-in paperwork and ensures that it is completed and returned within the specific time frame prior to move-inWorks with the Dir.
of Resident Care, Dir. of Assisted Living or Dir.of Memory Care to schedule an assessment with the resident as requiredInforms all associates of the pending move-in date and the necessary information about the residentAssists the resident and their family with the transition process through on-going communication, sensitivityProvides direction and support to other sales staff in achieving and exceeding the community's sales and move-in goals and reassuranceWorks with the Dir.
of Sales & Marketing (if applicable) to establish exchange of information on inventory and other sales issues in order to anticipate and prioritize fast resale of cancelled contractsMaintains and protects confidentiality or resident informationCarries out other duties as assigned by Dir.
of Sales & Marketing or Executive Director including any on-call responsibility and MOD requirementsAttends required community meetings and completes required reports in a neat and timely mannerAvailability to work evenings and weekends if necessaryNon-Essential Functions:Leads by example exhibiting the CORE Values through servant leadershipEncourages teamwork and promotes company philosophyParticipates Life Enrichment activities when ableIs prompt and able to perform the required duties of the position on a regular, predictable basisBecomes familiar and understands how to report a missing person using the Safe Return program or equivalentBecomes familiar and understands the steps for fire evacuationAll associates are responsible for maintaining a safe and secure environment for all community residentsQualifications/Skills/Educational Requirements:
Bachelor's Degree in related field requiredProven sales track record; effective selling and closing skillsTwo (2) years in the senior sales and marketing environmentPublic relations experience preferredStrong leadership skills with a minimum of two (2) years experience in supervising and managementOne to two years related experience and/or training or equivalent combination of education and experienceExperience using Microsoft Office and Outlook software.
Mid-level typing skills requiredAble to communicate effectively with all levels of management, associates, residents, family members, and outside contactsAble to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, etc.
Able to manage revenue and expense budgetKnowledge of current Federal and State laws pertaining to IL, AL, MC, SNF communities respectivelyAble to make independent decisionsMust be able to generate a warm, friendly and caring manner on first impressionMust be familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the American with Disabilities Act (ADA) regulations in all aspects of the job including sales presentations and marketing materialsMust possess a passion to work with and around senior citizensEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR c)
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