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    Marketing Manager - Atlanta, United States - Georgia Tech

    Georgia Tech
    Georgia Tech Atlanta, United States

    3 weeks ago

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    Description
    Job ID

    271564
    Location

    Atlanta, Georgia
    Full/Part Time

    Full-Time
    Regular/Temporary

    Regular
    About Us

    Overview

    Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation.

    We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan.

    These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship.

    Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

    About Georgia Tech

    Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths.

    The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts.

    Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security.

    Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

    Georgia Tech's Mission and Values
    Georgia Tech's mission is to develop leaders who advance technology and improve the human condition.

    The Institute has nine key values that are foundational to everything we do:

    1.

    Students are our top priority.
    2.

    We strive for excellence.
    3.

    We thrive on diversity.
    4.

    We celebrate collaboration.
    5.

    We champion innovation.
    6.

    We safeguard freedom of inquiry and expression.
    7.

    We nurture the well-being of our community.
    8.

    We act ethically.
    9.

    We are responsible stewards.


    Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

    Department Information
    The Enterprise Innovation Institute, is Georgia Techs economic development arm, comprised of more than a dozen programs. It is the largest and most comprehensive university-based program of its kind in the United States. Its core focus areas include entrepreneurship and startup development, business and industry growth, ecosystem development, and international outreach.

    The EI2 Global (formerly Innovation Ecosystems) helps governments, communities, foundations, entrepreneurs, and small businesses foster value creation by applying innovative ideas, technology, and policy to initiatives focused on economic growth.

    Areas of expertise include entrepreneurial ecosystem development, business incubation and commercialization, strategic planning, and economic sustainability.

    Innovation Ecosystems helps clients make the right decisions to manage growth, create jobs, become more competitive, and increase benefits to the residents they serve.


    Innovation Ecosystems advances technology-led economic development practices at local, regional, national, and international levels by providing internal expertise and connections to Georgia Tech and other industry partners.

    To learn more about EI2 and EI2 Global visit:
    and

    Job Summary


    Develop and implement a comprehensive marketing program for an academic or support unit in ways that promote recognition and visibility of specific services and/or facilities being offered by that unit.

    Areas of responsibility usually include budgeting, development of marketing collateral and website design and management.

    This position will interact on a consistent basis with:

    unit management and staff, GT Communications and Marketing staff, and vendor representatives.

    This position will advise and counsel:
    unit management


    This position will supervise:

    NA
    Responsibilities

    Job Duty 1 -Formulate specific marketing plans that effectively promote unit product or services.

    Job Duty 2 -Directly or through others, design and develop marketing collateral.

    Job Duty 3 -Develop and upon approval, administer unit's marketing budget.

    Job Duty 4 -Develop and monitor adherence to unit marketing policy and procedures.

    Job Duty 5 -Liaise with GT Marketing and Communications organization; adhere to Institute wide marketing policy.

    Job Duty 6 -May manage development and placement of external advertising.

    Job Duty 7 -May design, purchase and maintain inventory of promotional items.

    Job Duty 8 -Perform other duties as assigned

    Required Qualifications

    Educational Requirements
    Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience

    Required Experience
    Two years of job related experience

    Preferred Qualifications

    Preferred Education:
    Bachelor's degree; at least 5-7 years of experience directly related to the duties and responsibilities specified.

    Preferred Skills:
    Proven experience in global marketing or multicultural marketing strategies.
    Fluency in Spanish language (reading and writing).
    Experience in Canva (or similar tool), MailChimp (or other email marketing tool), Salesforce (or similar CRM), WordPress, Google Analytics

    Knowledge, Skills, & Abilities


    SKILLS
    Application of marketing theory and principles, written and spoken communications, graphic design and production,

    editing, creativity, web design, budget management, organization, customer relations.

    Equal Employment Opportunity

    The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all.

    To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services.

    Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

    Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions.


    This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests.

    Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.

    All members of the USG community must adhere to the USG Statement of Core Values, which consists of Integrity, Excellence, Accountability, and Respect.

    These values shape and fundamentally support our Universitys work.

    Additionally, all faculty, staff, and administrators must also be aware of and comply with the Board of Regents and Georgia Institute of Technology's policies on Freedom of Expression and Academic Freedom.

    More information on these policies can be found here:

    Other Information

    Salary range

    :
    $65, $73,000.00


    Location:
    Hybrid (Atlanta, GA)
    Job grade

    :
    A8

    This is not a supervisory position.
    This position does not have financial responsibilities.
    No, this position will not be required to drive.
    This role is not considered a position of trust.
    This position does not require a purchasing card (P-Card).
    This position will not travel
    This position does not require security clearance.

    Other Information


    GT benefits include:
    Retirement plan of either Teacher Retirement Plan (TRS) or Optional Retirement Plan (OPS)

    Retirement Benefits | Human Resources | Georgia Institute of Technology | Atlanta, GA )
    Medical plan options Your USG Benefits | University System of Georgia
    Vacation (working 100% time)

    Faculty:
    accrual 14 hours a month (21 days per year, up to 45 days may be carried over at year-end)

    Staff:
    Less than 5 years: 15 days

    5-less than 10 years: 18

    10 or more: 21

    Sick time accrual 8 hours a month (8 days per year, do not expire at year-end)

    10 paid national holidays (including Juneteenth) plus Thanksgiving includes off Thursday and Friday, and there is entire week of winter break with a campus shut down which includes 5 business days off paid- depending on calendar year might have Christmas or New Year included, if not, those paid holidays as well) this does not count against vacation time.

    After 6 months of full-time employment, eligible for Tuition Assistance Program (TAP)
    After 12 months of full-time employment eligible for Staff Tuition Reimbursement Assistance Program (STRAP)
    Perks at work - discounts available through various businesses.

    Enterprise Innovation Institute (EI 2 ) extras:
    Professional Development budget
    Monthly cell phone reimbursement (flat rate of $50 or $75)
    Home Office Internet reimbursement (flat rate of $50)

    Background Check

    Successful candidate must be able to pass a background check. Please visit

    Other Information

    Other information for the marketing manager includes:
    Being responsible for developing the strategy and delivering on the execution of the individual program marketing plans.
    Conducting market research and analysis and establishes data management and tracking systems to improve the unit's marketing efforts.

    Analyzing marketing data, track campaign performance, and provide regular reports including proficiency in tools like Google Analytics, marketing automation platforms, or data visualization tools.

    Initiating and implementing direct outreach marketing efforts to potential external customers on behalf of the unit's programs.
    SEO, social media, website revamp.

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