Paid Social Strategist - Bohemia, United States - Piping Rock

Piping Rock

Verified Company

Bohemia, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Essence of the role (Role's Purpose):
Paid Social Strategist - Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, etc.

Recipe for Success (Responsibilities):

Develop, optimize, test, and manage paid social strategies
Analyze performance and develop datadriven strategies and recommendations to improve performance
Monitor, track, and report on performance metrics to internal teams
Maintain reporting log to track a/b test results and creative performance
Work with inhouse creative team to create high converting content, images, and videos. We like exciting copy that grabs attention, persuades, and converts.
100% ownership of digital advertising budgets and KPIs on Facebook Ads, Instagram Ads, Meta Ads, TikTok ads, Pinterest Ads, YouTube Ads, Twitter Ads, Google Ads, Microsoft Advertising, & other 3rd party media platforms.
Quickly investigate and resolve issues that adversely impact performance or cause ads to stop serving before, during, and after normal working hours.
Daily monitoring of KPIs and pacing of monthly budgets
Setup, verify and troubleshoot advertising pixels
Keep current with industry trends and best practices
Manage relationships with advertising vendors
Train and guide team members
Work Eastern Standard Time zone
Perform other duties as assigned

Ingredients Required (Qualifications):

This role requires strong understanding of paid social media ads to effectively develop, manage, implement paid social advertising strategies and strong quantitative skills to analyze performance and make data driven decisions.
You think strategically about how each piece fits the advertising strategy and customer purchasing journey for newtobrand customers.
Able to explain your thought process, collect and incorporate feedback or push back when there's a good reason to do so.
You will ensure that all reporting and paid social advertising management are carefully executed with the highest quality and in a timely manner.
Selfstarter, work independently, results driven, responsible, organized, meet fast paced environment deadlines.
Strong quantitative skills and knowledge of statistics
Capability to analyze data and trends
Must have high attention to detail, numbers, proofreading, writing and editing skills for accuracy
Bachelor's Degree is required
Advanced Excel skills and Google Ads campaign management experience preferred

We proudly offer:
Medical, Dental, Vision, 401K with Company Match, Pet insurance and more
We reward the hard work of our team members with fun and exciting company events, Picnic, BBQ Packages, Holiday Celebrations, and associate referral bonuses

Piping Rock Health Products, founded in 2011, winning Long Island's Top Workplaces Award four years in a row, is supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates.

Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products.

Being deemed an essential business from the start of the COVID-19 pandemic, Piping Rock has kept its doors open, production moving, and associates safe.

We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, LLC is an Equal Opportunity Employer.