Digital Marketing Specialist - Township of Lawrence, United States - Bristol Myers Squibb

Bristol Myers Squibb

Verified Company

Township of Lawrence, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Omnichannel Marketing Specialist

Hybrid 50%

Purpose/Objective of the job:

Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:

Contribute DTC and HCP omnichannel engagement recommendations based upon customer insights and brand strategy
Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables
Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
Monitor project status and provide regular reporting on progress, challenges, and solutions
Demonstrated digital and DTC/HCP program experience
Demonstrated ability to track and manage annual digital programs

Specific Job Responsibilities:

Bachelor's degree with minimum 57 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
Experience in pharmaceutical omnichannel strategy and digital marketing
Experience leading digital engagement, channel, and analytics activities
Proven ability in managing digital agencies, vendors, and crossfunctional support teams
Competence in developing, evaluating, and activating media plans
Demonstrated ability to successfully navigate internal MLR review processes
Prior Digital or Media Marketing Agency experience is a plus
Strong oral and written communication skills
Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM