- Lead advertiser and agency analytics presentations of data, campaign performance, insights, optimizations, and ROI
- Responsible for timely external delivery of campaign reporting and internal tracking against KPIs
- Deliver thoughtful data stories to clients with unparalleled data partnership and communication, all aligned to brand KPIs and goals.
- Client presentations and guides to inform Outcomes pre-sale, onboarding, measurement planning, methodology rigor, and KPI alignment.
- Quarterback measurement and optimization recommendations on campaigns to achieve client and internal KPIs and benchmarks
- Use analysis as appropriate for segmentation, drivers, prioritization and deep-dives on audiences, consumer behavior etc.
- Provide oversight of data accuracy through various measurement tools used on campaign performance
- Serve as internal and client expert on analysis and results-oriented campaign progress including Sales and marketing communication and client delivery of quarterly performance reviews
- Bachelor's Degree or equivalent experience in Marketing, Math, Statistics, Economics, Analytics, or related field or equivalent combination of experience and instruction.
- 2+ years of working experience in digital media/advertising/marketing. Emphasis on analytics-related initiatives preferred
- Media, agency, and/or health pharma experience required
- DSP and Programmatic experience preferred
- SQL knowledge preferred
- Exceptional excel and powerpoint skills
- Ability to effectively interact with individuals in all areas of the organization and distill large amounts of data into a few important takeaways or action items
- Ability to communicate Marketing Analytics insights and recommendations to key stakeholders, clearly and concisely
- Experience with health and pharma measurement methodologies a bonus
- Hands-on analytical experience working with Media Marketing Analytics tools like Google Analytics, R, SQL, DCM, etc.
- A demonstrated track record of consistently meeting and/or exceeding performance expectations
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Sr. Analyst, Client Insights - New York, United States - DeepIntent
Description
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit or find us on LinkedIn.
What You'll Do:
The Analytics Team at DeepIntent is growing and looking to hire a Sr. Analyst, Client Insights & Analytics to join us You will report to the Director, Client Insights & Analytics, and will be the quarterback of our analytics and delivery of presentations of our performance with some of our most important clients.
This role will be responsible for analytics on advertiser metrics on digital marketing and advertising with an emphasis on programmatic. You will develop insights and optimization recommendations to impact performance and allocations of media spend. We're looking for someone with experience in either media or health/pharma and a solid acumen of understanding consumer digital behavior and media metrics. The ideal Sr. Analyst is passionate about working with datasets and has excellent problem solving, communication, and insights skills.
DeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
DeepIntent is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.
DeepIntent's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
