Lead Gen Specialist - California, United States - Hubstaff

Description

We are seeking a highly motivated and results-driven Lead Generation Specialist to join our dynamic marketing team.

The ideal candidate will be passionate about generating high-quality leads, skilled in utilizing various lead generation tactics and tools, and capable of identifying and nurturing prospects through the sales funnel to drive revenue growth.

Responsibilities:
Develop and implement effective lead generation strategies aligned with company objectives and target audience profiles.
Research and identify new lead generation opportunities and channels to expand the reach and visibility of our brand.

Collaborate with the marketing team to create compelling campaigns and content assets that attract and capture the interest of potential leads.

Lead Database Building and Management:
Build and maintain a robust database of leads using CRM software and other lead management tools.
Segment leads based on demographic, firmographic, and behavioral criteria to personalize outreach and marketing efforts.
Regularly clean and update lead databases to ensure data accuracy and relevance.


Outreach and Prospecting:
Conduct targeted outreach and prospecting activities via email, phone calls, social media, and other channels to engage potential leads.

Customize messaging and communication strategies to effectively communicate value propositions and address the specific needs and pain points of target prospects.

Qualify leads based on predetermined criteria and prioritize follow-up activities accordingly.


Lead Nurturing and Conversion:

Develop and execute lead nurturing campaigns designed to move prospects through the sales funnel and convert them into qualified opportunities.

Implement automated email workflows, drip campaigns, and personalized content strategies to nurture leads at each stage of the buyer's journey.

Work closely with the sales team to ensure seamless handoff of qualified leads and facilitate ongoing communication and collaboration between marketing and sales.

Performance Monitoring and Reporting:

Track and analyze key performance indicators (KPIs) related to lead generation activities, including lead volume, quality, conversion rates, and cost per lead.

Generate regular reports and dashboards to provide insights into the effectiveness of lead generation efforts and identify areas for optimization.

Use data-driven insights to refine lead generation strategies, optimize campaign performance, and maximize ROI.


QUALIFICATIONS:
Strong understanding of lead generation tactics, strategies, and best practices.
Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation platforms.
Excellent communication and interpersonal skills, with the ability to engage and build relationships with prospects.
Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
Self-motivated, proactive, and able to work independently as well as part of a team.
Results-oriented with a focus on achieving and exceeding lead generation targets.#J-18808-Ljbffr