- Master a knowledge of your assigned brand(s) including the disease state, market, marketing/advertising strategy and tactical plan
- Create effective and impactful creative copy that is strategically on target
- Become familiar with therapeutic markets pertaining to your assigned brand(s) by reviewing journals, competitive ads, and article summaries
- Participate fully in the strategic component of the development of creative briefs and job opening meetings
- Motivate and foster a team atmosphere striving for excellence
- Follow copy through agency/client process – review from original concept to finished piece
- Understand the objective (client/account team rationale) for the tactical elements that they will be writing
- Serve as a resource for the account team in solving creative problems
- Serve as a resource for product information and its therapeutic area
- Present, or supervise the presentation of, creative to the client
- Monitor the workload of your assigned group/copywriters and inform the ACD of any recommended adjustments or remedies for workload distribution
- Develop and maintain positive working relationships with internal agency members and client counterparts
- Ensure accuracy and timelines of work in order to meet client expectations
- Lead and adhere to client regulatory and approval process and prepare copy accordingly
- Follow federal regulatory and legal guidelines for pharmaceutical promotional copy
- Remain flexible and focused in an environment of changing circumstances
- Completed Bachelor's Degree
- Minimum 5 years of copywriting experience
- Ideally minimum 3 years of pharmaceutical copywriting experience in the managed markets space
- Superior verbal and written communication skills, clear and concise
- Skilled at presenting, both to client and agency personnel
- Able to discuss and defend creative concepts to the brand creative team
- Thorough understanding of current advertising strategies in the managed markets space
- Possess a working knowledge of FDA guidelines and processes
- Able to convert scientific market research information into compelling copy
- Solutions oriented, skilled at recognizing problems and providing solutions in day-to-day creative development
- Dependable and efficient, must complete assigned projects in a timely manner
- Able to manage competing priorities while maintaining a professional demeanor
- Possess an understanding that one's actions affects others and the agency as a whole and act accordingly
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Group Copy Supervisor - Parsippany, United States - McCann Health Managed Markets | An IPG Health Company
Description
About the job
As a Group Copy Supervisor (GCS) you are responsible for the creative work produced by the Copy Supervisors and other personnel assigned to you. You will also contribute to their performance reviews, along with the Associate Creative Director (and/or Strategic Communications). Additionally, as a GCS, you are responsible for writing primary sales pieces, secondary "pick-up" pieces, and all other copy for jobs pertaining to your assigned account(s). You will participate in creative team concept sessions, help reference, and highlight copy, and attend all relevant internal product-related and creative meetings. You will also attend external client meetings and demonstrate leadership in new business and client presentations.
Ensure all your application information is up to date and in order before applying for this opportunity.
About the Job
About You
At McCann Health Managed Markets, all we think about, write about, draw about, wonder about, or worry about is managed markets. We are dedicated to helping patients get their prescriptions filled. And to do this takes being dedicated.
We use our collective strategic intelligence to give patients better access to the products that help them. And we put our knowledge to work making sure the product's message can be heard in an increasingly complex marketplace.
Salary
$110,000 - $126,500 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
