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    B2B Product Marketing Manager - Dallas, United States - LHH

    LHH
    LHH background
    Human Resources
    Description

    Responsibilities:

    • Oversee the planning, execution, and enhancement of marketing campaigns, covering creative conception, launch, monitoring, and analysis across various channels, aiming to enhance brand visibility, engagement, and sales.
    • Lead the development of brand campaigns and go-to-market strategies, encompassing positioning, messaging, and identification of target audiences.
    • Stay up-to-date on consumer, market, and cultural trends to capitalize on opportunities for impactful brand initiatives and audience engagement.
    • Develop compelling brand messaging, ensuring uniformity across all marketing materials, ranging from advertisements to social media content.
    • Drive continual innovation and adaptation of brand strategy and product offerings to remain pertinent amidst evolving market dynamics and consumer preferences.
    • Collaborate closely with sales, business development, and customer experience teams to synchronize and bolster brand endeavors.

    Preferred Requirements:

    • 4+ years in B2B product marketing - SaaS experience required
    • Expertise in product marketing tactics


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