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Digital Marketing Manager - Doerun, United States - Bulk Reef Supply
3 weeks ago
Description
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.
MINNEAPOLIS, MN, US
14 days ago
Requisition ID: 1161
Become part of the Aperture Team
Aperture Pet & Life is a global leader in helping saltwater and freshwater aquarists and reptile and amphibian keepers be successful through exceptional products with our banner brands of EcoTech, Neptune, Aquaillimination and Leap sold in 50+ countries, through the industry's leading online marketplace, Bulk Reef Supply, with one of the largest YouTube followings in the entire pet industry and our world class distribution.
Our company looks for people who are doers, thinkers and creators. Our culture thrives by putting the customer at the center.At Aperture, it's about each person bringing their own unique skills and passion to a thriving and constantly evolving environment.
What you'll doGrow Digital Acquisition & Revenue:
Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, affiliate, display, re-marketing, and paid social media.
Manage Agency Performance:
Supervise external agency relationship for key channels including paid search, display, re-marketing, social media, and affiliates; review agency reports and run internal reports to monitor performance and seek improvement opportunities.
Oversee Budgeting, Forecasting & Reporting:
Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.
Maintain Constant Level of Optimization:
Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
If this is you, you will be working on the Marketing team alongside talented and passionate people who have done an exceptional job knowing and helping our customers for over 20 years.
You'll play a critical role in the continued evolution of our marketing initiatives to ensure we best meet the needs of our growing and diverse customer base.
You'll work very closely with the rest of the Marketing team as well as with the eCommerce and Operations teams.
What you bring3-5+ years of experience in a digital marketing role, preferably eCommerce or retail, with a proven track record in driving customer acquisition and revenue growth
Bachelor's degree required – MBA is a plus
Strongly KPI oriented:
acquisition, conversion, ROI
Exceptional understanding of all aspects of digital marketing and analytics, especially paid media (display, retargeting, social), as well as paid search and affiliates
Role Requirements
Strong analytical and collaboration skills
Experience managing platforms such as Google Analytics
Ability to manage to top and bottom line targets
Ability to communicate proactively with the Leadership Team regarding opportunities
Strong interpersonal, written and oral communication skills
Organized, detail oriented and ability to concentrate on fine detail with interruptions
Thrive in a self-directed/motivated entrepreneurial environment
Demonstrated ability for planning, organizing and managing projects to meet deadlines
Demonstrate ability to interpret and solve tactical problems, resolving problems and issues from experience or using a variety of resources
Aperture is a growth company that looks for team members to grow with it.
Aperture offers competitive benefits including health insurance and 401k match, a hybrid working environment and a diverse and inclusive culture with boundless opportunities for personal and professional development.
No matter from which of our 3 locations, or if a team member works from home, every Aperture employee shares one galvanizing mission:To enrich lives through thriving ecosystems.
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