Associate Manager, Paid Social - Burlington, United States - Keurig Dr Pepper

Keurig Dr Pepper

Verified Company

Burlington, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Overview:

Location:
Burlington, MA. Hybrd schedule (3 days in the office, 2 days work from home)

KEY RESPONSIBILITIES:

Campaign Implementation and Management

Manage hands on keyboards execution of addressable advertising campaigns in Facebook, Pinterest, Snapchat, TikTok and other social platforms.
Traffic all campaigns in ad server and ensure proper creative setup/tagging; help establish creative direction, particularly around dynamic creative execution, and audience messaging.

Measurement and Analysis

Work within social platforms to produce reports and deliver insights that support media mix and marketing analytics team; interpret campaign analytics to produce actionable optimizations and strategic insights.
Drive ROI and brand KPIs and contribute to the development of KDP's bestinindustry media strategy by executing strategic initiatives inplatform and proposing improvements/iterations for existing and net new campaigns.

Partner Management

Collaborate with internal brand and media teams to track progress against goals and take ownership of optimizations and insights that drive success for the business.

Requirements:

2 years of digital advertising experience, with 1 or more years working hands on with social platforms.
Successful track record working crossfunctionally with internal and external partners including DMP and DSP partners.
Skilled in CDP, DMP and Social Platform usage.
Proficiency in social media platforms including Facebook, Pinterest, Snapchat, and TikTok.
Strong understanding of current industry trends and broader macrolevel issues within the media landscape.
Ability to present to upper management clearly and concisely.
Strong desire to grow in a datafirst digital space and ability to adapt quickly to changes.

Company Overview & EEO Statement:
Keurig Dr Pepper (

NASDAQ:
KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.

We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values.

We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale.

Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth.

Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.

We offer robust benefits to support your health and wellness as well as your personal and financial well-being.

We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce.

Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.