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Sr. Director, Marketing - Charlotte, United States - Amber Kinetics Inc
Description
Position Summary:
The Senior Director of Marketing and Communications delivers against a wide range of Chapter and National goals and objectives.
This position is responsible for the development and implementation of organization-wide messaging, communications, public relations, advertising and social media efforts that contribute to the overall success of the full mission.
The Director works in close partnership with staff leaders in development, programs, and public policy and with a full range of volunteers.
ResponsibilitiesEssential functions and responsibilities include, but are not limited to:
Manage Chapter-wide media and public relations activities, including:
Developing key messaging and ensuring brand integrity on behalf of the organization, as well as coordinating with nationwide media and public relations efforts;
Ensuring staff and volunteers are prepared, equipped and empowered when appropriate to represent the Association with a clear mission narrative;
Coordinating engagements and scripting of spokespersons of the organization within the community;
Along with chapter leadership, represent the organization to the community, government and media to publicize its programs and needs;
Seeking and developing opportunities to enhance the image of the organization within the community in response to advances in research/science and changes in government policy;
Managing media buys to maximize exposure across channels;
Managing media crisis response and communication; and
Working with media consultants to develop and implement a state-wide media strategy.
Market and promote the organization's goals and objectives in order to advertise programming and services, as well as develop grass-roots support within the community, including:
Planning and producing print and other advertising materials to support promotional efforts, publicity and marketing initiatives;
Managing third-party vendors in support of material creation; and
Providing speech writing support to the leaders and event managers of the Chapter, as well as presenters who participate in major events as needed.
Oversee & manage the state's social media accounts.Support the chapter/region communications teams through participation in group discussions and strategizing.
Manage the communications and marketing team vendors, and volunteers.
Qualifications
Bachelor's degree in relevant field
5 years of progressive, professional experience in marketing, communications and/or public relations
5 years of experience working with web-based and social media communications
5 years of management-level experience
Experience working with media outlets and in securing earned media preferred
Knowledge, Skills and Abilities
Awareness and sensitivity to branding and key messaging within a mission-based organization
Ability to motivate and coach staff and partners though verbal and written communication to encourage others to maximize potential and achieve challenging organizational goals
Strong writing skills and knowledge of AP Style
Strong negotiation and media buying skills
Keen decision-making skills; ability to demonstrate effective cost/benefit analysis and develop process-oriented solutions to challenges
Apply creativity and imagination to develop and execute new messaging and new approaches to maximizing reach and visibility.
Ability to remain goal- and outcome-focused while reflecting appreciation of the needs of diverse client populations and organization's operational limits
Demonstrated management skills including the ability to set clear goals, organize projects, establish and manage budgets, develop work processes, and supervise others.
Ability to innovate and implement changeUnderstanding, or the ability to quickly understand, the social, economic and political environment in which the Association operates
Ability and willingness to work occasional evenings and weekends as needed for the job
Ability to travel up to 20% within the assigned region
Title:
Sr. Director, Marketing & Communications
Position Location:
Charlotte, NC OR Raleigh, NC
Full time
Position Grade:
109
Reports To:
Region Leader
Who We Are :
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research.
Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer's Association, our employees are at the core of all we do.Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer's and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer's, their caregivers and those that may develop the disease in the future.
Read on to learn more about the role, then visit our website
to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.
At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care.
The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer's and dementia.
The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing.
They are also eligible for our gold standard 401(k) retirement plan.Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
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