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Market Research - Spring, United States - Aquent Talent
Description
Our leading Energy client is looking for a Market Research and Insights Manager, who will be a market research practitioner in their corporate communications and marketing team.
Please Note: This is a part time role (20 hrs/week)
You will play a pivotal role in understanding key stakeholder attitudes, behaviors and opinions to inform marketing direction and decision making.
This position requires the ability to distill and deliver insights that help drive both communications strategy and
execution, track our corporate brand health, and help shape our broader advocacy plans. Core responsibilities of the
role include planning, designing, and executing market research that meets the needs and objectives defined by our
business partners; effectively managing timelines and setting appropriate scopes; collaborating with vendor partners;
analyzing data from a range of different sources; and presenting findings in a clear and objective manner.
Essential functions:
An individual must be able to perform the essential functions of this position with minimal guidance. We are looking for
a part-time schedule at 20 hours/week, is not averse to some travel, and is self driven/can work independently with
little direction.
Project Scope/Insights Partnership collaboration: Manages multiple small - to - medium cross functional research and
analytics projects that support a business area.
Business Partnerships: Proactively consults with Sr. leadership/business partners to understand goals/objectives,
understands and identifies key business issues, and formulates solutions and ideas to address current and future
business opportunities. Serves as subject matter expert to the business on market research and insights.
Problem Solving: Reviews proposed research hypotheses with a view towards investigating business issues. Reviews
and advises on most efficient and appropriate research methodology. Defines tactical methods and procedures to
identify, collect, and collate complex and large data sets from research and/or customer surveys.
Research and Data Analytics: Manages the development and application of research methodologies and analytics to
address emerging and unanticipated business challenges and support data-driven decision making. Supports team
members with the development of research and analytic approaches. Finds meaningful insights that can build
knowledge and lead to action.
You will delight us if you have:
Experience working in a B2B business applications
Demonstrated interest in public policy, advocacy, and brand building
Ability to see the big picture without sacrificing attention to details
Strong communication skills that incorporate storytelling and promote simplicity and message clarity
An agile, curious, and a self-motivate mindset
Productive collaboration skills and willingness to work with others to find and create value
A strong foundational understanding of market research, data analysis and data visualization skills
Experience managing and collaborating with third party market research agencies
An objective and fact-based approach to sharing insights
Physical activities:
Travel domestically ~10% of total annual work hours to and from research facilities and/or partner offices
Communicates effectively in person and/or by using digital telecommuications technologies (zoom, teams, etc)
Creates documents and reports using a computer
Visually verifies information, often in small print
Minimum Qualifications:
Bachelor's Degree in communications, marketing, public affairs or related fields
5+ years of relevant professional experience in market research, data analytics, consulting or related field, client or
vendor side
Preferred Qualifications:
5+ years working for a B2B company in a market research role
Has experience in Energy, Renewables, Oil and Gas
Has a good working understanding of various media tactics, brand building, measuring impact of media
executions, and using data to drive decision making
Compensation Range: $45 -60/hr DOE
The range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.
Client DescriptionAquent Studios is a global creative studio that delivers scale, speed and efficiency to the world's most recognized brands. We create the work that matters the most to them-work that has a real impact on their business. As an Aquent Studio team member, you'll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development, and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place
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